Opinions

Programmatic Media's Stephen Wright believes the recent Programmatic Summit event preaches to the...

Did you know the average digital marketer uses 17 different technologies to execute their strategy?...

"In piquing consumer interest, should it be clear to the audience that what’s caught their attention, is...

Nicole McInnes, eHarmony marketing director, believes the industry seems to have forgotten what connects...

"Extreme bias creates ratings and sells newspapers and is monetised by advertising sales. One can only...

"The next time an agency tells you they have media and creative in-house, are channel-neutral or have a...

Tribe CEO Anthony Svirskis looks at Instagram's recent features and its transition from a consumer...

"As a profession, the level and depth of baseline marketing knowledge can vary dramatically between...

Digital information is shared so quickly that lies go global faster than truth can pull its pants up,...

“Every nation gets the government it deserves, perhaps so too do we get the news we deserve," ponders...

"The traditional linear television window is, in the aggregate, losing its appeal and revenue streams...

Media companies are like leaky buckets constantly trying to fill holes in the great talent drain, but it...

MediaMath Asia Pacific MD, Rahul Vasudev, asks how much data should a company allow access to and how...

Initiative Melbourne client digital manager, Luke Maher, talks AI, VR and mixed reality.

"A cohesive “big idea” is important for creative synchronisation to occur, but it is also crucial to...

"We assumed the growth trajectory of Spectacles to be similar to that of the iPhone" - Founder of...

"What once would be the fodder for a sci-fi plot is becoming a reality and it’s being fuelled by the...

Luxottica VP of marketing, Jee Moon, says digital is but a tactic and a channel. "Digital does not, in...

The traditional concept of loyalty schemes has had a rough few years, with commentators declaring...

I think it’s fair to say most people don’t especially like advertising, but it’s something they...

"In a world of on-demand content and consumers actively avoiding advertising, live sport is one of the...

The hashtag #ad needs to be fleshed out more for it to be fair and effective, says Taryn Williams,...

“Not all data is created equal” says Dan Kalinski, CEO of digital performance agency iProspect.

"It's bad for our businesses, for marketing, for our brands, and also our marketing talent," says ANZ...

Is programmatic a victim of strained agency-advertiser relations or a cause? Programmatic Media director...

We are heading into a future where marketers will need the head of an engineer and the heart of a poet...

MC Partner's Matthew Wu takes AdNews behind-the-scenes on his latest Snapchat Spectacles expedition and...

"The ability to measure almost everything places a focus on ROI and efficiency that can stifle the...