Opinions

Speed is the new currency, spend it wisely 8 years ago

As technology advances, speed is taking over from innovation as the new currency in business. MCN's Mark...

AANA guidelines are starting point on media transparency, not the finish line 8 years ago

The AANA's guidelines provide advertisers with an armoury of tough questions to ask media partners. It's...

Designing for our ears: The future of digital interaction 8 years ago

Why are our digital experiences so silent? Asks Fjord creative director, Gabriel Tamborini.

If content is king, then context is queen 8 years ago

Great content will always connect with consumers, but there’s a difference between blogging and trusted...

Time to restore trust and integrity in adland 8 years ago

Does martech competition + sales target pressure = overpromise and underdeliver? Senior research analyst...

Trump vs. Clinton: A review of their online campaigns 8 years ago

GroupM's Timothy Whitfield reviews key differences in the strategies behind the Republican and...

Millennials are the biggest spending generation but brands struggle to engage 8 years ago

Sponsored: Let’s face it, the word millennials is over used. It's poorly defined and marketers have a...

Let's push back on 'ludicrous' pitches that rob stretched agencies 8 years ago

BCM managing director Paul Cornwell has had enough of competitive pitches and says it’s time for...

Digital out of home worth the premium but agencies are ballsing it up 8 years ago

Digital outdoor is growing massively, and the inventory is worth the premium costs, but agencies are...

Google search is going mobile first - here's what it means 8 years ago

Guy Jarvie, national head of SEO for iProspect, looks at the latest change ahead from Google and what...

Addressing the talent gap for jobs that don't exist yet 8 years ago

Sponsored: Why education in advertising, marketing and media needs to be dynamic, flexible and open to...

Speed and shareability make journalism radioactive: Aly's Olle Lecture 8 years ago

The rules of journalism have been rewritten, Waleed Aly said at the Andrew Olle Lecture. The hunt for...

The inevitable disruption of audio 8 years ago

Vijay Solanki, former SCA digital lead, talks about how digital platforms are transforming the way audio...

A new brand of influence 8 years ago

"It's undeniable that brands living a greater mission beyond just promoting their product or service are...

'100% viewability' sounds good but isn't a magic wand solution 8 years ago

Dentsu Aegis Network partnerships head Simon Williams calls bullshit on '100% viewability', claiming the...

Why are we all here? Let's start at zero 8 years ago

Our new regular columnist Rob Norman, GroupM's chief digital officer, explores Zero-based budgeting,...

Could marketing cast the winning vote in the US election? 8 years ago

If we were to judge Clinton or Trump on their marketing campaigns who would win?

Foxtel - navigating the changing world of TV 8 years ago

Foxtel is shaking things up by axing Presto, revamping Play and adding access to streaming rivals...

Ready, set, play – the mobile video revolution 8 years ago

"The mobile video advertising revolution is well underway."

Facebook is Teflon: why inflating video viewing may not change anything 8 years ago

Sponsored: Despite global backlash over Facebook's video inflation, MCN CEO Anthony Fitzgerald believes...

Conversion attribution - top 10 tips for success 8 years ago

"There are obviously several serious stumbling-blocks with a successful deployment of Conversion...

TV is still at the cultural heart of society 8 years ago

Harold Mitchell waxes lyrical about the country's ongoing love affair with TV and TV content, as the...

Is Microsoft's HoloLens MR headset a game changer for brands? 8 years ago

How much could the future tech change the face of how brand's advertise? Jake Soper, head of tech at...

How to avoid interstitialgeddon 8 years ago

Google’s latest mobile update is making waves in the digital publishing industry and has some people...

The case of the missing Whybin - founder's name axed 8 years ago

It seems as though Whybin\TBWA axed the 'Whybin' name from the agency brand in recent communications...

It's time to tackle ageism in advertising 8 years ago

Nike's Iron Nun adverts offers a rare, aspirational message that age is no barrier to greatness....

Google’s message about attention will get advertisers’ attention 8 years ago

Google’s Brandcast message was clear. YouTube has consumers’ attention and brands want it. A ringing...

Why I’m declaring war on 'competitor landscape reviews' 8 years ago

Keeping up with the Joneses (or the Kardashians, or the Ubers) is so hardwired into us that it’s almost...