Mark Green.
Mark Green, a founder of The Monkeys and the current CEO of Droga5, has been inducted into the Advertising Hall of Fame.
He joined the Hall of Fame at a long lunch event to announce the AdNews Agency of the Year awards.
His fellow founders of The Monkeys, Justin Drape and Scott Nowell, paid tribute to Green before a crowd at Doltone House in Sydney.
"He does have an uncanny ability to convince people that seemingly impossible projects, impossible pitches, impossible ideas, and with his competitive spirit just impossible," said Justin Drape. "Anything is all absolutely possible.
"It's a potent mixture of tenacity, passion, insane competitiveness, and a cleverness and self belief that is absolutely unwavering.
"Scott and I first witnessed this possibility assertion field in action when we all worked together at Saachi and Saachi in 2001 when Greenie was the New Business Director."
Green, then a young suit, met the two at Saatchi and Saatchi. Eventually Three Drunk Monkeys, later The Monkeys, was formed at a meeting in a café at Tamarama in Sydney's east in 2006.
The Australian creative shop in 2006 was reportedly sold to Accenture for $63 million in 2017.
Green recently moved to New York to be the global CEO of Droga5, coinciding with the formal end of The Monkeys which has been folded into Droga5.
"Now he's global CEO of Drogo5, he is just kicking ass all over the world and taking his magic to others," said Drape.
Scott Nowell said Greenie wasn't the business guy talking about the figures.
“He wasn't trying to contain the creative fire. He was the guy standing there with the can of petrol, which was, you can imagine, was pretty great for us," Nowell said.
“It absolutely infuses the people around with that same kind of fearless outlook. And when people around someone like that get that sense that anything can happen, something really magic happens.
“The world is opened up for you. The world is bigger for you than it was a second ago.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.