Opinions

Content has gone full circle 7 years ago

Content has gone full circle

Content is a popular word that has come to mean many things to marketers. A brief look at the recent...

Podcast predictions for 2017 7 years ago

Podcast predictions for 2017

Mamamia has one of the most successful podcast networks in the country, so we asked its queen of...

What the search feature means for brands on Snapchat 7 years ago

What the search feature means for brands on Snapchat

Oh Snap! Will the new search function on Snapchat continue its golden era? James Towers weighs in on...

Micro-influencers. Massive opportunity. 7 years ago

Micro-influencers. Massive opportunity.

Micro-influencers will also help solve an even greater problem for marketers than just ‘reach’, predicts...

Augmented reality, Facebook changes and chatbots 7 years ago

Augmented reality, Facebook changes and chatbots

Marin director of marketing, XuanThu Pham shares her thoughts on the future of augmented reality and its...

Leaning forward in data conversations 7 years ago

Leaning forward in data conversations

Columbus general manager, Graham Wilkinson, shares his views on the future of data.

Top 10 content marketing predictions for 2017 7 years ago

Top 10 content marketing predictions for 2017

Edge managing partner, Fergus Stoddart, tells us his 2017 predictions "as we launch into another...

A Marketer's Lens: Don't grumble over challenges 7 years ago

A Marketer's Lens: Don't grumble over challenges

"A major change to the Facebook algorithm can make us feel frustrated, defeated or cheated. But,...

Top 10 tips on nailing interactive OOH advertising 7 years ago

Top 10 tips on nailing interactive OOH advertising

"Don't try to force users to jump through hoops to interact with your brand", and other must knows from...

A Marketer's Lens: Print is a key force in our marketing mix 7 years ago

A Marketer's Lens: Print is a key force in our marketing mix

"The fact I am now openly embracing print as a key force of our marketing mix has been a serious shift...

We need to stand up to shameful Muslim billboard outrage 7 years ago

We need to stand up to shameful Muslim billboard outrage

"Advertisers and media owners need to stand up to the threat of racism and bigotry when it rears its...

MLA's bold ad shows marketing with purpose 7 years ago

MLA's bold ad shows marketing with purpose

MLA's non-Australia Day ad reminds us that advertising can have a higher purpose, says AdNews editor...

Could fake news revive traditional media? 7 years ago

Could fake news revive traditional media?

If we can no longer trust the mainstream media to provide news, brands have an incredible opportunity to...

Changing programmatic landscape forces ad tech to reevaluate SSP offerings 8 years ago

Changing programmatic landscape forces ad tech to reevaluate SSP offerings

Matomy EVP of media Gil Klein says get prepared to say to sayonara to pure-play publishing platforms and...

Technology trends for 2017 8 years ago

Technology trends for 2017

"My prediction is that in 2017, brands will have to start thinking about how they treat customers who...

From scrappy growth hacking start-up to big budget marketer 8 years ago

From scrappy growth hacking start-up to big budget marketer

Airtasker's VP of marketing, Simon Reynolds, takes AdNews behind the burgeoning brand's marketing...

What to expect in social in 2017 8 years ago

What to expect in social in 2017

We Are Social MD Suzie Shaw predicts what forces are set to take hold of social in the coming year.

Social reality: Get with it or get out 8 years ago

Social reality: Get with it or get out

2016 was the year of social media bashing. Some of it was deserved, but most wasn’t. WME founder and CEO...

When you have nothing to hide - don’t 8 years ago

When you have nothing to hide - don’t

As News Corp sling porn site advertising allegations at Domain, Outbrain MD Ayal Steiner looks at the...

Where has the customer gone? 8 years ago

Where has the customer gone?

Lavender CEO Roy Capon argues that talk of ‘digital transformation’ is a distraction. The real issue...

Four video marketing trends to watch in 2017 8 years ago

Four video marketing trends to watch in 2017

If video isn’t part of your content marketing strategy in 2017, it needs to be, says 90 Seconds MD...

What will Snapchat’s Spectacles mean for marketers? 8 years ago

What will Snapchat’s Spectacles mean for marketers?

Spectacles are just the beginning of Snapchat's evolution, says Miki Clarke, head of performance at MEC...

It's nearly the end of the year, let’s discuss 8 years ago

It's nearly the end of the year, let’s discuss

This year has been a shocker in many ways. Many will be happy to see the back of it and usher in a new...

Predictions in martech for 2017 8 years ago

Predictions in martech for 2017

SaleCycle chief revenue officer Chris Brinkworth predicts the big moves in martech in 2017.

Addressing churn in our industry 8 years ago

Addressing churn in our industry

Sponsored: To better understand the career experience our people are looking for we a have to listen...

Facebook 'freaking everyone out' as Coke makes global swing back to TV 8 years ago

Facebook 'freaking everyone out' as Coke makes global swing back to TV

Sponsored: Coca-Cola’s global CMO just said some things about television and digital marketing that...

Media transparency will remain the biggest challenge next year 8 years ago

Media transparency will remain the biggest challenge next year

Agencies compete with each other for revenue, advertisers are relying on specialists to work together...

Connecting with millennial shoppers - six myths busted 8 years ago

Connecting with millennial shoppers - six myths busted

Sponsored: The theory is that millennials are hard to engage, but a study by Telstra and Near into...