Opinions

Is marketing via chatbionics the next frontier in AI? 7 years ago

Is marketing via chatbionics the next frontier in AI?

"This gives a glimpse into the marketing opportunities that will surface over time, along with an...

Feel the fear and do it anyway 7 years ago

Feel the fear and do it anyway

"Around International Women’s Day I always take a moment to reflect on the achievements of my all-female...

Mobile demands a transformed approach across the board, not just to creative 7 years ago

Mobile demands a transformed approach across the board, not just to creative

Facebook’s Mark D’Arcy says agencies need to build advertising creative for a mobile-first world. But...

Women in media - have we come a long way? 7 years ago

Women in media - have we come a long way?

"As leaders in promoting behavioural change isn’t it time the Australian media industry led by example...

Do we still need an International Women’s Day? 7 years ago

Do we still need an International Women’s Day?

"I have never been discriminated against because of my sex, because I was lucky," says AdRoll JAPAC...

Transparency the key to programmatic growth 7 years ago

Transparency the key to programmatic growth

Programmatic Media's Stephen Wright believes the recent Programmatic Summit event preaches to the...

All gear, no idea: Marketers aren't fully leveraging their tech arsenals 7 years ago

All gear, no idea: Marketers aren't fully leveraging their tech arsenals

Did you know the average digital marketer uses 17 different technologies to execute their strategy?...

Would I lie to you? Making ads distinguishable 7 years ago

Would I lie to you? Making ads distinguishable

"In piquing consumer interest, should it be clear to the audience that what’s caught their attention, is...

A Marketer's Lens: Marketing from the guts 7 years ago

A Marketer's Lens: Marketing from the guts

Nicole McInnes, eHarmony marketing director, believes the industry seems to have forgotten what connects...

Can truth survive in a post-truth society? 7 years ago

Can truth survive in a post-truth society?

"Extreme bias creates ratings and sells newspapers and is monetised by advertising sales. One can only...

Let's stop pretending data is so complicated 7 years ago

Let's stop pretending data is so complicated

"The next time an agency tells you they have media and creative in-house, are channel-neutral or have a...

Keeping up with Instagram 8 years ago

Keeping up with Instagram

Tribe CEO Anthony Svirskis looks at Instagram's recent features and its transition from a consumer...

A Marketer's Lens: Do marketers need to be re-educated? 8 years ago

A Marketer's Lens: Do marketers need to be re-educated?

"As a profession, the level and depth of baseline marketing knowledge can vary dramatically between...

The year of crowd-sourced truth - 2017 8 years ago

The year of crowd-sourced truth - 2017

Digital information is shared so quickly that lies go global faster than truth can pull its pants up,...

Why we’re all to blame for fake news 8 years ago

Why we’re all to blame for fake news

“Every nation gets the government it deserves, perhaps so too do we get the news we deserve," ponders...

The future of broadcasting and the dwindling appeal of traditional linear TV 8 years ago

The future of broadcasting and the dwindling appeal of traditional linear TV

"The traditional linear television window is, in the aggregate, losing its appeal and revenue streams...

Media companies are like leaky buckets 8 years ago

Media companies are like leaky buckets

Media companies are like leaky buckets constantly trying to fill holes in the great talent drain, but it...

What CMOs want (from their agency) 8 years ago

What CMOs want (from their agency)

MediaMath Asia Pacific MD, Rahul Vasudev, asks how much data should a company allow access to and how...

Humanise or ostracise 8 years ago

Humanise or ostracise

Initiative Melbourne client digital manager, Luke Maher, talks AI, VR and mixed reality.

Greater than the sum of their parts: the power of media synergies 8 years ago

Greater than the sum of their parts: the power of media synergies

"A cohesive “big idea” is important for creative synchronisation to occur, but it is also crucial to...

Infographic: How Snapchat Spectacles will be the next $5bn product 8 years ago

Infographic: How Snapchat Spectacles will be the next $5bn product

"We assumed the growth trajectory of Spectacles to be similar to that of the iPhone" - Founder of...

The future of OOH is already here - it just lacks vision 8 years ago

The future of OOH is already here - it just lacks vision

"What once would be the fodder for a sci-fi plot is becoming a reality and it’s being fuelled by the...

A Marketer's Lens: Digital does not make a strategy 8 years ago

A Marketer's Lens: Digital does not make a strategy

Luxottica VP of marketing, Jee Moon, says digital is but a tactic and a channel. "Digital does not, in...

Why loyalty still matters in a digital world 8 years ago

Why loyalty still matters in a digital world

The traditional concept of loyalty schemes has had a rough few years, with commentators declaring...

The future of advertising is utility 8 years ago

The future of advertising is utility

I think it’s fair to say most people don’t especially like advertising, but it’s something they...

The uncontested ad infatuation and gravitas of Super Bowl 8 years ago

The uncontested ad infatuation and gravitas of Super Bowl

"In a world of on-demand content and consumers actively avoiding advertising, live sport is one of the...

AANA’s influencer #ad ruling should be just the start 8 years ago

AANA’s influencer #ad ruling should be just the start

The hashtag #ad needs to be fleshed out more for it to be fair and effective, says Taryn Williams,...

Future Focus: what lies ahead for brands in the digital economy? 8 years ago

Future Focus: what lies ahead for brands in the digital economy?

“Not all data is created equal” says Dan Kalinski, CEO of digital performance agency iProspect.