The AdNews Agency Of The Year Award 2024 winners have been revealed.
The awards were judged by senior marketers and CMOs from across Australia and New Zealand. Read their comments HERE.
The AdNews Agency of the Year is Special Group
Advertising Hall of Fame inductee is Mark Green
The section winners:
Creative Agency of the Year - Sponsored by Bigdatr
Winner: Special Group
Finalists: BMF, Howatson+Company, Thinkerbell
Media Agency of the Year - Sponsored by PubMatic
Winner: Atomic 212°
Finalists: Nunn Media, OMD Australia, Spark Foundry, Zenith Media Australia
Independent Agency of the Year - Sponsored by NEXXEN
Winner: Thinkerbell
Finalists: Emotive, Howatson+Company, Nunn Media, Special Group, Think HQ
Small Agency of the Year (Headcount under 25)
Winner: Rumble Strategic Creative
Finalists: Assembled Media,Bullfrog, Supermassive
Digital Agency of the Year
Winner: Sparro by Brainlabs
Finalists: Apparent, Orchard, Hello Social, WiredCo.
PR Agency of the Year
Winner: Eleven
Finalists: Poem, Porter Novelli Australia, Supermassive, Thinkerbell
Ad Campaign of the Year - Sponsored by Quantcast
Winner: The Shift 20 Initiative. Special Group for Dylan Alcott Foundation
Finalists:
Go Big on the Little Things. BMF for ALDI Australia
Kia’s Getting a Ute. Innocean Australia and Advertising Associates for Kia Australia.
How uniting generations saw Lamb enjoy results for the ages. The Monkeys, Part of Accenture Song, for Meat and Livestock Australia.
This is Footy Country. The Monkeys, Part of Accenture Song, for Telstra.
Uber Eats - Get Almost Almost Anything 2.0. Special Group for Uber Australia.
Media Campaign of the Year - Sponsored by Pure Locations
Winner: Hello Christmas. OMD Australia for Telstra.
Finalists:
Amazon - Delivering Seasonal Smiles, Initiative for amazon.com.au
NRMA Insurance x Bruce Highway. Initiative for IAG
Intuit QuickBooks Business Differently. Avenue C for Intuit QuickBooks
Oreo Twist, Lick, Digital. Wavemaker for Mondelēz International.
Small Budget Media Campaign of the Year (Less than $500,000)
Winner: Fisher x Bob Marley: ONE LOVE - Hello Social for Paramount Pictures with Wavemaker.
Finalists:
Early Detection Saves Lives. Spark Foundry for Cancer Council Victoria.
Nobody Beats Dan Murphy’s on Great Value Vino. Carat for Dan Murphy’s.
Entering the Colour Era: How Taylor Swift and Dulux broke the media (channels). OMD Australia for DuluxGroup.
RAC WA Helicopter Heroes. Initiative for RAC WA.
Social Media Campaign of the Year
Winner: The Original Mouthful. DDB Sydney for McDonald’s Australia.
Finalists:
England Bitter. The Monkeys, Part of Accenture Song for Carlton & United Breweries (CUB).
How uniting generations saw Lamb enjoy results for the ages. The Monkeys, Part of Accenture Song for Meat and Livestock Australia.
Fisher x Bob Marley: ONE LOVE - Hello Social for Paramount Pictures with Wavemaker.
Tourism Tasmania: Odd Jobs. HAVAS Red for Tourism Tasmania.
Best Use of Data in Campaign Planning
Winner: The Codral Cold & Flu Forecast. Team 21, Publicis Groupe Australia for Codral, part of Kenvue.
Finalists:
Goodman Fielder- Wonder. Initiative for Goodman Fielder Pty Limited.
’Filling Empty Appointments with Smarter Budgets’ for Greencross Vets. Sparro by Brainlabs for Greencross Vets.
The Renewables Ad Engine. Hearts & Science for Opella Healthcare.
PetWatch. Howatson+Company for Petbarn.
Telstra’s Performance ValueEngine. OMD Australia for Telstra.
Best Use of Content
Winner: Fisher x Bob Marley: ONE LOVE - Hello Social for Paramount Pictures with Wavemaker.
Finalists:
THE ICONIC The Shop That Stops The Nation. WiredCo. For THE ICONIC.
TasmanAi. BMF for Tourism Tasmania.
Tourism Tasmania: Odd Jobs. HAVAS Red for Tourism Tasmania.
Brand Partnership Award
Winner: The Shift 20 Initiative. Special Group for Dylan Alcott Foundation.
Finalists:
Telfast Disrupts its Way to #1. Hearts & Science for Opella.
Fisher x Bob Marley: ONE LOVE - Hello Social for Paramount Pictures with Wavemaker.
TOUCH. Howatson+Company for Mastercard.
NRMA Insurance – Beyond 3%. Initiative for NRMA Insurance.
This is Footy Country. The Monkeys, Part of Accenture Song, for Telstra.
Social Responsibility/Pro Bono Award
Winner: The Shift 20 Initiative. Special Group for Dylan Alcott Foundation.
Finalists:
The Power of Search – changing the story of suicide. Wavemaker for Black Dog Institute.
End the Trend - Cancer Council Australia and The Australian Government. Publicis Groupe Power of One for Cancer Council Australia and The Australian Government.
Gotcha4Life – The Mental Fitness Gym. Initiative for Gotcha4Life.
The Internet[NET]vention. BCM Group / IVY PR for Livin.
Diversity & Inclusion Award
Winner: Special Group - The Shift 20 Initiative
Finalists: Howatson+Company - Touch; Publicis Groupe Australia - Be You; Think HQ - A business built on good
The Game Changer Award
Winner: The Shift 20 Initiative. Special Group for Dylan Alcott Foundation.
Finalists:
Kia’s Getting a Ute. Innocean Australia and Advertising Associates for Kia Australia.
UNCLOUD. M&C Saatchi Group AUNZ for Minderoo Foundation.
Netflix: Bridgerton in Bowral. Organic Publicity on behalf of Netflix ANZ.
RooBadge. DDB Sydney for Volkswagen Australia
Best Use of AI and Technology
Winner: Hello Christmas. OMD Create & The Monkeys, Part of Accenture Song. Telstra
Finalists:
’Filling Empty Appointments with Smarter Budgets’ for Greencross Vets. Sparro by Brainlabs for Greencross Vets.
The Original Mouthful. DDB Sydney for McDonald’s Australia.
PetWatch. Howatson+Company for Petbarn.
RooBadge. DDB Sydney for Volkswagen Australia.
Employer of the Year (Headcount over 75)
Winner: Howatson+Company
Finalists: BMF; Spark Foundry; Sparro by Brainlabs; Thinkerbell
Employer of the Year (Headcount under 75)
Winner: WiredCo.
Finalists: Cassette; Equality Media + Marketing; Half Dome; The Media Store
Marketing Team of the Year - Sponsored by Boomtown
Winner: Uber Australia; Finalists: Australian Retirement Trust; Domain; Ubank
Sales Team of the Year
Winner: News Corp Australia
Finalists: JCDecaux Australia; Man of Many; Pinterest
The AdNews Effectiveness Award - Sponsored by Google
Winner: Shop ALDI First. BMF for ALDI Australia.
Finalists:
Maybelline New York. Wavemaker for L’Oreal.
How uniting generations saw Lamb enjoy results for the ages. The Monkeys, Part of Accenture Song for Meat and Livestock Australia.
How Michael Hill Rediscovered Its Romance. CHEP Network for Michael Hill Jeweller.
Hello Christmas. The Monkeys, Part of Accenture Song for Telstra.
Uber Eats - Get Almost Almost Anything 1.0 + 2.0. Special Group for Uber Australia
Thank you to
AdNews Agency of the Year is sponsored by PubMatic, Google, Boomtown, Quantcast, NEXXEN, Bigdatr, Pure Locations, Vistar Media and associate partner Outdoor Media Association (OMA).
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