Opinions

OPINION: Online video ads: Can we make the complicated, simple? 12 years ago

OPINION: Online video ads: Can we make the complicated, simple?

Adap.tv's APAC managing director Philip Duffield discusses the technological discourse surrounding...

OPINION: The more things change, the more they stay the same 12 years ago

OPINION: The more things change, the more they stay the same

Freeview's general manager Liz Ross argues that despite the constant developments in technology, a...

OPINION: The price is right 12 years ago

OPINION: The price is right

The old days are gone and they aren't coming back any time soon. Prices are down, down - and the punter...

OPINION: Builders, not bombers 12 years ago

OPINION: Builders, not bombers

Clemenger BBDO Sydney's executive creative director Paul Nagy looks at the pervading culture of negative...

OPINION: Stand out or be privately taken out 12 years ago

OPINION: Stand out or be privately taken out

TorchMedia's general manager of marketing and commercial, Kirsty Dollisson, looks at the rise of private...

OPINION: Time to end the madness 12 years ago

OPINION: Time to end the madness

Following Simon Rutherford's scathing attack on media agency discounting last month, the managing...