Opinions

Creativity in a vacuum doth not good advertising make 7 years ago

"I’d stick my neck out and say that big advertising festivals aren’t going away anytime soon", but do...

We tackled transparency but not diversity 7 years ago

Our AdNews Live! event this week tackled transparency, but we failed to tackle diversity.

Agencies and consultancies converging is a good thing 7 years ago

Convergence is coming but agencies and marketers should embrace it because there is light and hope at...

Cannes doesn't support business results nearly enough 7 years ago

If effectiveness is so important, why is there only one category for Creative Effectiveness of the 24...

Creativity + diversity = good business 7 years ago

A year ago, DDB made a decision to make culture and inclusion its differentiators. Making diversity its...

Fearless Girl has created an impact far beyond its physical size 7 years ago

A statue measuring just 50 inches: Fearless Girl is a brilliant example of the transition our industry...

Who should own influencer marketing? 7 years ago

There are new influencer ventures appearing everyday, but the responsibility of influencer activity...

Blockchain: A cure for industry transparency issues? 7 years ago

Allure Media’s Jason Scott explains how he is keeping close tabs on the adoption of blockchain for...

Digital marketers: Are we worthy of being unblocked yet? 7 years ago

Overcoming the technical issues of ad serving is treating the symptom, not the cause. Ad blocking is...

Instagram's new influencer tools quash the question of credibility 7 years ago

Vamp co-founder Aaron Brooks says the latest tools from Instagram, which allow influencers to clearly...

Mia Freedman's Gay gaffe undermines Mamamia brand 7 years ago

The very foundations of Mia Freedman's empire and what her brand purports to stand for have been rocked...

I'm sick of the traditional vs digital debate; good planning is channel agnostic 7 years ago

Ian Perrin says the tit-for-tat battle between traditional media and digital giants is completely at...

Persistence in the new virtue in creativity 7 years ago

"In the lead up to Cannes it’s always fun to speculate on what type of idea will be lauded". Grey Group...

Google's paywall penalty is a hurdle in transition to paid-for journalism 7 years ago

News brands will need to shift away from advertising funded business models to paid-for journalism if...

There are opportunities in difficulty 7 years ago

Posterscope managing director Bryan Magee looks at the ever-evolving world of outdoor advertising,...

Don't insult the user; it's time for brands to deliver on mobile 7 years ago

"The hastening of augmented reality by both Facebook and Snapchat is hastening an expectation that all...

Can we put a price on trust? 7 years ago

In our first Media Trust report last year, we investigated the industry’s view on whether or not trust...

We don't have enough women, we're trying but we can all try harder 7 years ago

There's a big imbalance in ad tech as more men work in this space than women and never is it more...

Hey Australia, where’s the effectiveness? 7 years ago

The Global Effies Index has just been published and Australia is nowhere to be seen. What's up with...

Time to let consumers be the voice of brands 7 years ago

Traditional advertising does not work and consumers are now inherently sceptical and don’t like the hard...

How bitcoin is set to disrupt digital marketing (and why you should care) 7 years ago

As the world’s first cryptocurrency, bitcoin is making waves in the Australian digital payments...

From purpose to utility: It’s time for brands to be useful 7 years ago

Brand purpose has become the branding tool du jour, with everyone from Unilever’s Dove to Starbucks...

Programmatic isn't the problem, monetising crap inventory is 7 years ago

Brand safety on platforms like YouTube has always been a concern for advertisers but blaming...

The indie agency of the future is niche 7 years ago

Despite industry's current consolidation trend, Orchard’s Wai Kwok says the best way forward is to go...

Three reasons why your influencer marketing probably isn't working 7 years ago

The influencer marketing train is powering along, with more and more brands jumping onboard trying their...

When the ad man becomes the client 7 years ago

When David Nobay began building a house, he found himself as the client, behaving towards the architect...

No, New York Times, it is not up to ad buyers to save media 7 years ago

Do advertisers has a moral obligation to invest in news brands? The Big Smoke founder Alex Tselios does...

Ten is unlikely to collapse and has some cause for optimism 7 years ago

Reports Ten is on the brink of collapse are premature. Its ratings slump is a short-term blip, licence...