Opinions

Facebook and Google are media wastelands – bring on the ACCC inquiry 7 years ago

Facebook and Google are media wastelands – bring on the ACCC inquiry

"We face a real risk the TV sector could hand over our content to proven imposters, rather than putting...

Why internal communication will make or break your agency 7 years ago

Why internal communication will make or break your agency

Siloed teams will always miss out on crucial information, especially when you take time zones and remote...

Connected TV needs to catch up 7 years ago

Connected TV needs to catch up

Connected TV measurement and technology is holding back its potential, Amnet's national programmatic...

The battle between Yes and No and being part of history 7 years ago

The battle between Yes and No and being part of history

The final stages of passing the same-sex marriage bill marks the final chapter of a fascinating, and...

The digital media bubble is bursting 7 years ago

The digital media bubble is bursting

Following the closure of HuffPost in Australia, mass redundancies made at Snackable TV and the scaling...

Why it's vital to ensure your content is in the right place 7 years ago

Why it's vital to ensure your content is in the right place

Advertisers need to be mindful of their exposure to social content, which is inherently harder to...

Podcast predictions for 2018 7 years ago

Podcast predictions for 2018

Podcasts will be the new breeding ground for film and TV and programmatic ads are coming. Mamamia's...

Your strategy is showing? Good 7 years ago

Your strategy is showing? Good

"Why exactly is your strategy being prevalent in the creative work a reason to kill an idea? It really...

What do Amazon’s plans mean for the future of traditional retail? 7 years ago

What do Amazon’s plans mean for the future of traditional retail?

While claims that Amazon Go spelt bad news for retail may have been premature, no one can deny the slow...

'Digital': Things aren’t as bad as many would have us believe 7 years ago

'Digital': Things aren’t as bad as many would have us believe

Measurement is still under-cooked and outdated attribution methods are rife. Yet despite what many with...

The unintended consequences of digital 7 years ago

The unintended consequences of digital

There is a growing interest in digital ethics and conscious capitalism as a result of the digitisation...

YouTube must do more to protect children; blocking ads and comments is not enough 7 years ago

YouTube must do more to protect children; blocking ads and comments is not enough

YouTube, Facebook, Twitter and Snapchat provide the means for people to publish content and are...

Shout out or grind it out 7 years ago

Shout out or grind it out

Sales leaders should consider a balanced mix of inspiration and perspiration to getting the most out of...

Talking about transparency is shooting at the wrong target 7 years ago

Talking about transparency is shooting at the wrong target

Banging on about transparency is missing the point of programmatic. It’s never going to be 100%...

Surviving the new era of voice 7 years ago

Surviving the new era of voice

We still have a long way to go before voice-activated devices entirely overturn how we interact with...

Outdoor digital: The new TV screen for the masses? 7 years ago

Outdoor digital: The new TV screen for the masses?

If outdoor digitally is set to run content, will it become the most powerful TV screen? Virginia Hyland...

Taking the problematic out of programmatic 7 years ago

Taking the problematic out of programmatic

"Despite what some recent programmatic-apocalypse headlines might suggest, programmatic trading isn’t...

How the voice-first revolution will disrupt media and marketing 7 years ago

How the voice-first revolution will disrupt media and marketing

Voice-mediated AI could radically change the way humans interact with technology. PHD Australia strategy...

The era of intelligent brands and the power of 'living services' 7 years ago

The era of intelligent brands and the power of 'living services'

By their own nature, walled gardens are a barrier to connectedness and openness. It's the brands that...

Now is not the time to rebrand Australian Rugby 7 years ago

Now is not the time to rebrand Australian Rugby

With a widely discredited board, a controversial move of headquarters and the very public axing of WA...

There’s too much meaningless content out there 7 years ago

There’s too much meaningless content out there

StoryLab's Josh Butt revisits the classic content rules of engagement and encourages the industry to...

Can management consultants teach ‘value’ to advertising agencies? 7 years ago

Can management consultants teach ‘value’ to advertising agencies?

There is a lot of debate in the market about consultancies acquiring agencies and moving further into...

Critics of programmatic; listen up 7 years ago

Critics of programmatic; listen up

"Critics of programmatic, such as Ritson, seem confused by the transformation underway," argues...

Name and shame, or just man up? 7 years ago

Name and shame, or just man up?

Not everyone thinks naming and shaming sexual harassers is the right way to go. Being wronged doesn't...

Six marketer tips to nail your Christmas campaigns 7 years ago

Six marketer tips to nail your Christmas campaigns

Why it's worth avoiding the Grinch vibes and planing ahead when it comes to Christmas campaigns. VP and...

The Upfront explosion: Here's a better way 7 years ago

The Upfront explosion: Here's a better way

Upfronts have become a calendar juggling nightmare. Surely there's a better way? PHD's Simon Lawson...

Without trust, relationships falter and collapse 7 years ago

Without trust, relationships falter and collapse

Without trust, invention cannot happen and without invention, "we’re all fucked", argues One Green...

Method to madness: Making ads for Airtasker 7 years ago

Method to madness: Making ads for Airtasker

Arron Child takes a look at how the agency applied insights from decision sciences to exceed all metrics...