Opinions

Changing programmatic landscape forces ad tech to reevaluate SSP offerings 8 years ago

Changing programmatic landscape forces ad tech to reevaluate SSP offerings

Matomy EVP of media Gil Klein says get prepared to say to sayonara to pure-play publishing platforms and...

Technology trends for 2017 8 years ago

Technology trends for 2017

"My prediction is that in 2017, brands will have to start thinking about how they treat customers who...

From scrappy growth hacking start-up to big budget marketer 8 years ago

From scrappy growth hacking start-up to big budget marketer

Airtasker's VP of marketing, Simon Reynolds, takes AdNews behind the burgeoning brand's marketing...

What to expect in social in 2017 8 years ago

What to expect in social in 2017

We Are Social MD Suzie Shaw predicts what forces are set to take hold of social in the coming year.

Social reality: Get with it or get out 8 years ago

Social reality: Get with it or get out

2016 was the year of social media bashing. Some of it was deserved, but most wasn’t. WME founder and CEO...

When you have nothing to hide - don’t 8 years ago

When you have nothing to hide - don’t

As News Corp sling porn site advertising allegations at Domain, Outbrain MD Ayal Steiner looks at the...

Where has the customer gone? 8 years ago

Where has the customer gone?

Lavender CEO Roy Capon argues that talk of ‘digital transformation’ is a distraction. The real issue...

Four video marketing trends to watch in 2017 8 years ago

Four video marketing trends to watch in 2017

If video isn’t part of your content marketing strategy in 2017, it needs to be, says 90 Seconds MD...

What will Snapchat’s Spectacles mean for marketers? 8 years ago

What will Snapchat’s Spectacles mean for marketers?

Spectacles are just the beginning of Snapchat's evolution, says Miki Clarke, head of performance at MEC...

It's nearly the end of the year, let’s discuss 8 years ago

It's nearly the end of the year, let’s discuss

This year has been a shocker in many ways. Many will be happy to see the back of it and usher in a new...

Predictions in martech for 2017 8 years ago

Predictions in martech for 2017

SaleCycle chief revenue officer Chris Brinkworth predicts the big moves in martech in 2017.

Addressing churn in our industry 8 years ago

Addressing churn in our industry

Sponsored: To better understand the career experience our people are looking for we a have to listen...

Facebook 'freaking everyone out' as Coke makes global swing back to TV 8 years ago

Facebook 'freaking everyone out' as Coke makes global swing back to TV

Sponsored: Coca-Cola’s global CMO just said some things about television and digital marketing that...

Media transparency will remain the biggest challenge next year 8 years ago

Media transparency will remain the biggest challenge next year

Agencies compete with each other for revenue, advertisers are relying on specialists to work together...

Connecting with millennial shoppers - six myths busted 8 years ago

Connecting with millennial shoppers - six myths busted

Sponsored: The theory is that millennials are hard to engage, but a study by Telstra and Near into...

Four steps to improve digital advertising accountability 8 years ago

Four steps to improve digital advertising accountability

Marketers should place greater scrutiny over digital advertising accountability argues Global Red's Tim...

Media companies need to take note of the experience economy 8 years ago

Media companies need to take note of the experience economy

It's not just brands that need to consider the whole customer experience, but media companies too, says...

Header bidding 101 8 years ago

Header bidding 101

"Some proclaim header bidding marks the end of the publisher waterfall, others say it levels the...

How world events affect search 8 years ago

How world events affect search

"Sometimes real world events happen beyond our control and what one day was your best performing ad is...

Why Telstra CMO Joe Pollard is right 8 years ago

Why Telstra CMO Joe Pollard is right

"It's a tragedy that media and creative have become separated but this doesn't mean we should go back to...

Opening the gateways to data transaction 8 years ago

Opening the gateways to data transaction

Channel Nine's head of data and programmatic product sales, Krish Raja, explains why marketers need to...

TV’s advancement beyond the box 8 years ago

TV’s advancement beyond the box

The combination of technology, connectivity, data and mobility means that TV is now moving ‘out of its...

Is social media for or against magazine brands? 8 years ago

Is social media for or against magazine brands?

Sponsored: Many brands are still finding their way when it comes to understanding their role on social,...

Pause 2017: When design quality determines outcomes 8 years ago

Pause 2017: When design quality determines outcomes

Sponsored: Today everyone can design. Design thinking has broken down the guild doors. However, just...

A crisis of trust: Four lessons for brands 8 years ago

A crisis of trust: Four lessons for brands

There are important lessons brands can learn from the widespread public distrust of politics, government...

Making content magic happen 8 years ago

Making content magic happen

Columbus’ Rachelle Beaven shares her top content marketing tips.

Will Facebook’s measurement scandal herald a new era of accountability? 8 years ago

Will Facebook’s measurement scandal herald a new era of accountability?

Marking your own scorecard is flawed and misleading. Marketers need to push digital media for an...

SBS Viceland does fit the charter - so what's with all the attacks? 8 years ago

SBS Viceland does fit the charter - so what's with all the attacks?

Critics of SBS's partnership with Vice are being driven by ulterior motives. I challenge anyone who has...