Opinions

Why is the traditional vs digital debate even happening? 8 years ago

Why is the traditional vs digital debate even happening?

The debate around traditional media being dead is redundant. The rules of marketing have not changed but...

Dead to the world of market forces 8 years ago

Dead to the world of market forces

This is not a debate about the veracity of the death of TV advertising and the importance of social...

Centroids: A mobile hangover from a simpler time 8 years ago

Centroids: A mobile hangover from a simpler time

As an industry, we need to ‘lift the hood’. And to begin with, the market needs to get to grips with...

Suburbanisation of the mind 8 years ago

Suburbanisation of the mind

Ogilvy's Michael Ford takes AdNews behind-the-scenes of SXSW.

Media transparency cuts both ways - it's not just agencies that must clean up their act 8 years ago

Media transparency cuts both ways - it's not just agencies that must clean up their act

Media transparency can only ever be achieved if every part of the media buying ecosystem comes to the...

The roaring silence of multinationals on transparency 8 years ago

The roaring silence of multinationals on transparency

A view from an independent programmatic agency following the AANA's transparency rally.

Have we reached 'Peak Opinion'? 8 years ago

Have we reached 'Peak Opinion'?

MediaCom's Mike Deane argues industry opinion has become too self-serving and rarely has the best...

Technology activism in the age of Trump 8 years ago

Technology activism in the age of Trump

Technology can be a force for good and in a post-Trump era it's more important than ever, says Leo...

The changing landscape and model of music streaming platforms 8 years ago

The changing landscape and model of music streaming platforms

Unlockd CEO and co-founder Matt Berriman talks about the progression of music streaming services.

Is Pinterest positioned for a comeback? 8 years ago

Is Pinterest positioned for a comeback?

The launch of Snapchat and growth of Instagram left Pinterest behind, but as monthly active users...

Can the ad tech industry do better? 8 years ago

Can the ad tech industry do better?

"Australia is often touted as one of the most advanced markets in the world for programmatic advertising...

Balancing intuition and data, wearables and AI - SXSW soundbites 8 years ago

Balancing intuition and data, wearables and AI - SXSW soundbites

History Will Be Kind senior account director Edwina Brook reports back with some key insights from the...

Key themes from SXSW 2017 8 years ago

Key themes from SXSW 2017

AnalogFolk strategy partner Ben Hourahine's talks about the themes of empathy and diversity at the 2017...

CMOs must confront media’s inconvenient truth  8 years ago

CMOs must confront media’s inconvenient truth 

Marc Pritchard put his marketing colleagues on notice at a recent event. It's time for CMOs to face up...

The unexpected trends of SXSW 8 years ago

The unexpected trends of SXSW

Ogilvy's Michael Ford gives a rundown of his first two days at the media festival.

Is marketing via chatbionics the next frontier in AI? 8 years ago

Is marketing via chatbionics the next frontier in AI?

"This gives a glimpse into the marketing opportunities that will surface over time, along with an...

Feel the fear and do it anyway 8 years ago

Feel the fear and do it anyway

"Around International Women’s Day I always take a moment to reflect on the achievements of my all-female...

Mobile demands a transformed approach across the board, not just to creative 8 years ago

Mobile demands a transformed approach across the board, not just to creative

Facebook’s Mark D’Arcy says agencies need to build advertising creative for a mobile-first world. But...

Women in media - have we come a long way? 8 years ago

Women in media - have we come a long way?

"As leaders in promoting behavioural change isn’t it time the Australian media industry led by example...

Do we still need an International Women’s Day? 8 years ago

Do we still need an International Women’s Day?

"I have never been discriminated against because of my sex, because I was lucky," says AdRoll JAPAC...

Transparency the key to programmatic growth 8 years ago

Transparency the key to programmatic growth

Programmatic Media's Stephen Wright believes the recent Programmatic Summit event preaches to the...

All gear, no idea: Marketers aren't fully leveraging their tech arsenals 8 years ago

All gear, no idea: Marketers aren't fully leveraging their tech arsenals

Did you know the average digital marketer uses 17 different technologies to execute their strategy?...

Would I lie to you? Making ads distinguishable 8 years ago

Would I lie to you? Making ads distinguishable

"In piquing consumer interest, should it be clear to the audience that what’s caught their attention, is...

A Marketer's Lens: Marketing from the guts 8 years ago

A Marketer's Lens: Marketing from the guts

Nicole McInnes, eHarmony marketing director, believes the industry seems to have forgotten what connects...

Can truth survive in a post-truth society? 8 years ago

Can truth survive in a post-truth society?

"Extreme bias creates ratings and sells newspapers and is monetised by advertising sales. One can only...

Let's stop pretending data is so complicated 8 years ago

Let's stop pretending data is so complicated

"The next time an agency tells you they have media and creative in-house, are channel-neutral or have a...

Keeping up with Instagram 8 years ago

Keeping up with Instagram

Tribe CEO Anthony Svirskis looks at Instagram's recent features and its transition from a consumer...

A Marketer's Lens: Do marketers need to be re-educated? 8 years ago

A Marketer's Lens: Do marketers need to be re-educated?

"As a profession, the level and depth of baseline marketing knowledge can vary dramatically between...