Opinions

Google's paywall penalty is a hurdle in transition to paid-for journalism 7 years ago

Google's paywall penalty is a hurdle in transition to paid-for journalism

News brands will need to shift away from advertising funded business models to paid-for journalism if...

There are opportunities in difficulty 7 years ago

There are opportunities in difficulty

Posterscope managing director Bryan Magee looks at the ever-evolving world of outdoor advertising,...

Don't insult the user; it's time for brands to deliver on mobile 7 years ago

Don't insult the user; it's time for brands to deliver on mobile

"The hastening of augmented reality by both Facebook and Snapchat is hastening an expectation that all...

Can we put a price on trust? 7 years ago

Can we put a price on trust?

In our first Media Trust report last year, we investigated the industry’s view on whether or not trust...

We don't have enough women, we're trying but we can all try harder 7 years ago

We don't have enough women, we're trying but we can all try harder

There's a big imbalance in ad tech as more men work in this space than women and never is it more...

Hey Australia, where’s the effectiveness? 7 years ago

Hey Australia, where’s the effectiveness?

The Global Effies Index has just been published and Australia is nowhere to be seen. What's up with...

Time to let consumers be the voice of brands 7 years ago

Time to let consumers be the voice of brands

Traditional advertising does not work and consumers are now inherently sceptical and don’t like the hard...

How bitcoin is set to disrupt digital marketing (and why you should care) 7 years ago

How bitcoin is set to disrupt digital marketing (and why you should care)

As the world’s first cryptocurrency, bitcoin is making waves in the Australian digital payments...

From purpose to utility: It’s time for brands to be useful 7 years ago

From purpose to utility: It’s time for brands to be useful

Brand purpose has become the branding tool du jour, with everyone from Unilever’s Dove to Starbucks...

Programmatic isn't the problem, monetising crap inventory is 7 years ago

Programmatic isn't the problem, monetising crap inventory is

Brand safety on platforms like YouTube has always been a concern for advertisers but blaming...

The indie agency of the future is niche 7 years ago

The indie agency of the future is niche

Despite industry's current consolidation trend, Orchard’s Wai Kwok says the best way forward is to go...

Three reasons why your influencer marketing probably isn't working 7 years ago

Three reasons why your influencer marketing probably isn't working

The influencer marketing train is powering along, with more and more brands jumping onboard trying their...

When the ad man becomes the client 7 years ago

When the ad man becomes the client

When David Nobay began building a house, he found himself as the client, behaving towards the architect...

No, New York Times, it is not up to ad buyers to save media 7 years ago

No, New York Times, it is not up to ad buyers to save media

Do advertisers has a moral obligation to invest in news brands? The Big Smoke founder Alex Tselios does...

Ten is unlikely to collapse and has some cause for optimism 7 years ago

Ten is unlikely to collapse and has some cause for optimism

Reports Ten is on the brink of collapse are premature. Its ratings slump is a short-term blip, licence...

Australian advertising is erasing its own history 7 years ago

Australian advertising is erasing its own history

I’m a sucker for history and legacy but the axing of the George Patterson name from GPY&R is a sad sign...

Fifield's media reform package ticks the right boxes and should be supported 7 years ago

Fifield's media reform package ticks the right boxes and should be supported

The government has listened to all stakeholders and created a sensible and balanced media reforms...

Can Facebook win back publishers by improving Instant Articles? 7 years ago

Can Facebook win back publishers by improving Instant Articles?

Facebook is looking to make updates to Instant Articles to make publishers pivot back, but will it be...

Blind acceptance of digital channels must stop 7 years ago

Blind acceptance of digital channels must stop

I'm still reeling from the latest research showing senior marketers still plan to increase spending on...

How brand, not price, will win the Amazon war 7 years ago

How brand, not price, will win the Amazon war

"A great brand is indispensable. It cannot be copied. It doesn’t play the fast and cheap game. It plays...

Why marketers need to wean themselves off social engagement metrics 7 years ago

Why marketers need to wean themselves off social engagement metrics

The marketing industry has a drug problem when it comes to social. Isobar's Stephen Graham argues it's...

The data lifeboat heading for Aussie retail 7 years ago

The data lifeboat heading for Aussie retail

Big data will form the basis of the transformations that will carry the strongest of the local brands...

Are enough brands truly embracing the reality of the connected home? 7 years ago

Are enough brands truly embracing the reality of the connected home?

With the ‘Internet of Things’ becoming more popular, Australians have a plethora of new ‘smart’ home...

We all need to get our hands dirty to keep brands 'clean' 7 years ago

We all need to get our hands dirty to keep brands 'clean'

Digital media evolves at such a rapid pace that it's unreasonable to eliminate all risk. Carat's chief...

The time is now; marketers must move away from a desktop paradigm 7 years ago

The time is now; marketers must move away from a desktop paradigm

While there is a fair understanding and adoption of mobile programmatic, what marketers really need to...

How will the 457 visa repeal impact the media industry? 7 years ago

How will the 457 visa repeal impact the media industry?

It's become a running joke how much of the advertising industry is British, but if you want a thriving...

The consumer goods industry in Australia: Requiem or renaissance? 7 years ago

The consumer goods industry in Australia: Requiem or renaissance?

"Having left my last role I wanted an opportunity to take stock and crystallise what it will take for...

Breaking through the ignorance and facing the unknown 7 years ago

Breaking through the ignorance and facing the unknown

AdNews online editor Pippa Chambers breaks through the ignorance and faces the unknown.