Opinions

Six tips to capitalise on the rise of mobile advertising 7 years ago

Six tips to capitalise on the rise of mobile advertising

Mobile is now the star player in the Australian advertising game, but marketers need to ensure they are...

Why app store optimisation is a missed opportunity 7 years ago

Why app store optimisation is a missed opportunity

With Apple’s Search Ads imminent launch in this market, optimising your app listing will be increasingly...

Only independent measurement and new fee structures will boost brand safety 7 years ago

Only independent measurement and new fee structures will boost brand safety

The brand safety scandal seems to expand every day with more and more brands boycotting YouTube and the...

Google and the Phantom: a cautionary tale for marketers 7 years ago

Google and the Phantom: a cautionary tale for marketers

iProspect’s Guy Jarvie looks at a new breed of algorithm and how marketers can survive Phantom.

Open the kimono, tell your clients everything 7 years ago

Open the kimono, tell your clients everything

Too many media agencies are ‘opaque’ agents of media networks and holding groups, says Bohemia CEO Brett...

Why marketers must translate for the C-suite 7 years ago

Why marketers must translate for the C-suite

Martech investment has increased in Australia over the past 12 months which is a positive sign that both...

Andy Lark's five surprise findings from marketers 7 years ago

Andy Lark's five surprise findings from marketers

Andy Lark, chairman of Simple, outlines five lessons from marketers about what really concerns them, and...

Four ways to improve brand safety in a programmatic environment 7 years ago

Four ways to improve brand safety in a programmatic environment

Brand safety in an online programmatic environment is difficult to guarantee, particularly in an open...

Why is the traditional vs digital debate even happening? 7 years ago

Why is the traditional vs digital debate even happening?

The debate around traditional media being dead is redundant. The rules of marketing have not changed but...

Dead to the world of market forces 7 years ago

Dead to the world of market forces

This is not a debate about the veracity of the death of TV advertising and the importance of social...

Centroids: A mobile hangover from a simpler time 7 years ago

Centroids: A mobile hangover from a simpler time

As an industry, we need to ‘lift the hood’. And to begin with, the market needs to get to grips with...

Suburbanisation of the mind 7 years ago

Suburbanisation of the mind

Ogilvy's Michael Ford takes AdNews behind-the-scenes of SXSW.

Media transparency cuts both ways - it's not just agencies that must clean up their act 7 years ago

Media transparency cuts both ways - it's not just agencies that must clean up their act

Media transparency can only ever be achieved if every part of the media buying ecosystem comes to the...

The roaring silence of multinationals on transparency 7 years ago

The roaring silence of multinationals on transparency

A view from an independent programmatic agency following the AANA's transparency rally.

Have we reached 'Peak Opinion'? 7 years ago

Have we reached 'Peak Opinion'?

MediaCom's Mike Deane argues industry opinion has become too self-serving and rarely has the best...

Technology activism in the age of Trump 7 years ago

Technology activism in the age of Trump

Technology can be a force for good and in a post-Trump era it's more important than ever, says Leo...

The changing landscape and model of music streaming platforms 7 years ago

The changing landscape and model of music streaming platforms

Unlockd CEO and co-founder Matt Berriman talks about the progression of music streaming services.

Is Pinterest positioned for a comeback? 7 years ago

Is Pinterest positioned for a comeback?

The launch of Snapchat and growth of Instagram left Pinterest behind, but as monthly active users...

Can the ad tech industry do better? 7 years ago

Can the ad tech industry do better?

"Australia is often touted as one of the most advanced markets in the world for programmatic advertising...

Balancing intuition and data, wearables and AI - SXSW soundbites 7 years ago

Balancing intuition and data, wearables and AI - SXSW soundbites

History Will Be Kind senior account director Edwina Brook reports back with some key insights from the...

Key themes from SXSW 2017 7 years ago

Key themes from SXSW 2017

AnalogFolk strategy partner Ben Hourahine's talks about the themes of empathy and diversity at the 2017...

CMOs must confront media’s inconvenient truth  7 years ago

CMOs must confront media’s inconvenient truth 

Marc Pritchard put his marketing colleagues on notice at a recent event. It's time for CMOs to face up...

The unexpected trends of SXSW 7 years ago

The unexpected trends of SXSW

Ogilvy's Michael Ford gives a rundown of his first two days at the media festival.

Is marketing via chatbionics the next frontier in AI? 7 years ago

Is marketing via chatbionics the next frontier in AI?

"This gives a glimpse into the marketing opportunities that will surface over time, along with an...

Feel the fear and do it anyway 7 years ago

Feel the fear and do it anyway

"Around International Women’s Day I always take a moment to reflect on the achievements of my all-female...

Mobile demands a transformed approach across the board, not just to creative 7 years ago

Mobile demands a transformed approach across the board, not just to creative

Facebook’s Mark D’Arcy says agencies need to build advertising creative for a mobile-first world. But...

Women in media - have we come a long way? 7 years ago

Women in media - have we come a long way?

"As leaders in promoting behavioural change isn’t it time the Australian media industry led by example...

Do we still need an International Women’s Day? 7 years ago

Do we still need an International Women’s Day?

"I have never been discriminated against because of my sex, because I was lucky," says AdRoll JAPAC...