Opinions

The indie agency of the future is niche 7 years ago

The indie agency of the future is niche

Despite industry's current consolidation trend, Orchard’s Wai Kwok says the best way forward is to go...

Three reasons why your influencer marketing probably isn't working 7 years ago

Three reasons why your influencer marketing probably isn't working

The influencer marketing train is powering along, with more and more brands jumping onboard trying their...

When the ad man becomes the client 7 years ago

When the ad man becomes the client

When David Nobay began building a house, he found himself as the client, behaving towards the architect...

No, New York Times, it is not up to ad buyers to save media 7 years ago

No, New York Times, it is not up to ad buyers to save media

Do advertisers has a moral obligation to invest in news brands? The Big Smoke founder Alex Tselios does...

Ten is unlikely to collapse and has some cause for optimism 7 years ago

Ten is unlikely to collapse and has some cause for optimism

Reports Ten is on the brink of collapse are premature. Its ratings slump is a short-term blip, licence...

Australian advertising is erasing its own history 7 years ago

Australian advertising is erasing its own history

I’m a sucker for history and legacy but the axing of the George Patterson name from GPY&R is a sad sign...

Fifield's media reform package ticks the right boxes and should be supported 7 years ago

Fifield's media reform package ticks the right boxes and should be supported

The government has listened to all stakeholders and created a sensible and balanced media reforms...

Can Facebook win back publishers by improving Instant Articles? 7 years ago

Can Facebook win back publishers by improving Instant Articles?

Facebook is looking to make updates to Instant Articles to make publishers pivot back, but will it be...

Blind acceptance of digital channels must stop 7 years ago

Blind acceptance of digital channels must stop

I'm still reeling from the latest research showing senior marketers still plan to increase spending on...

How brand, not price, will win the Amazon war 7 years ago

How brand, not price, will win the Amazon war

"A great brand is indispensable. It cannot be copied. It doesn’t play the fast and cheap game. It plays...

Why marketers need to wean themselves off social engagement metrics 7 years ago

Why marketers need to wean themselves off social engagement metrics

The marketing industry has a drug problem when it comes to social. Isobar's Stephen Graham argues it's...

The data lifeboat heading for Aussie retail 7 years ago

The data lifeboat heading for Aussie retail

Big data will form the basis of the transformations that will carry the strongest of the local brands...

Are enough brands truly embracing the reality of the connected home? 7 years ago

Are enough brands truly embracing the reality of the connected home?

With the ‘Internet of Things’ becoming more popular, Australians have a plethora of new ‘smart’ home...

We all need to get our hands dirty to keep brands 'clean' 7 years ago

We all need to get our hands dirty to keep brands 'clean'

Digital media evolves at such a rapid pace that it's unreasonable to eliminate all risk. Carat's chief...

The time is now; marketers must move away from a desktop paradigm 7 years ago

The time is now; marketers must move away from a desktop paradigm

While there is a fair understanding and adoption of mobile programmatic, what marketers really need to...

How will the 457 visa repeal impact the media industry? 7 years ago

How will the 457 visa repeal impact the media industry?

It's become a running joke how much of the advertising industry is British, but if you want a thriving...

The consumer goods industry in Australia: Requiem or renaissance? 7 years ago

The consumer goods industry in Australia: Requiem or renaissance?

"Having left my last role I wanted an opportunity to take stock and crystallise what it will take for...

Breaking through the ignorance and facing the unknown 7 years ago

Breaking through the ignorance and facing the unknown

AdNews online editor Pippa Chambers breaks through the ignorance and faces the unknown.

If AI is the future, will brands be even more at Google’s mercy? 7 years ago

If AI is the future, will brands be even more at Google’s mercy?

Artificially intelligent devices have been touted as the future of marketing. But with Google quickly...

Facebook is at a crossroads and Four Corners awoke the reality 7 years ago

Facebook is at a crossroads and Four Corners awoke the reality

The ABC’s Four Corners episode on Facebook’s power and what it means for society will be a rude...

Reaction to ABC presenter debacle highlights worrying indifference for the truth 7 years ago

Reaction to ABC presenter debacle highlights worrying indifference for the truth

News Corp latched onto a viral video and sold the public snake oil dressed up as outrage. This...

A Marketer's Lens: Why is measurement stuck in the dark ages? 7 years ago

A Marketer's Lens: Why is measurement stuck in the dark ages?

Former head of marketing for Lego Australia Troy Taylor asks why measurement for earned media hasn't...

So, you work at an agency. Is a robot likely to steal your job? 7 years ago

So, you work at an agency. Is a robot likely to steal your job?

"We need to stop viewing 'agency culture' as a series of parties and ping pong tournaments," says...

Focus on 'storydoing’, rather than storytelling 7 years ago

Focus on 'storydoing’, rather than storytelling

"Brands will need to re-model their marketing strategy and focus on ‘storydoing’, rather than...

Efficiency without creativity just isn’t effective 7 years ago

Efficiency without creativity just isn’t effective

Creativity is the victim of these data-led times, but it shouldn't be a legacy skill, says Tyler Greer,...

The tipping point: Why women’s sport has hit the big time 7 years ago

The tipping point: Why women’s sport has hit the big time

It has been a watershed year for women's sport and The Bastion Collective's CEO Jack Watts believes...

Follow the influencer leader 7 years ago

Follow the influencer leader

A couple of months on from #ad, the silence is deafening when it comes to policing and follow ups, says...

Are marketers doing enough in multicultural marketing? 7 years ago

Are marketers doing enough in multicultural marketing?

"It’s happened again. Major international brands Nivea and Pepsi are the latest to draw criticism for...