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$173.8 million on media placement and $76.6 million on “consultants, services and other costs”.
A successful launch for the OMA Creative Awards.
125 industry leaders recruited to judge entries.
“Australian businesses will be front of the queue for government procurement and contracts."
Full year revenue expected to be down 10% to 12%.
Forfmerly of OmniCom Media Group, Spotify and Cartology.
Tara Ford, Barbara Humphries, Damon Stapleton.
" ... a troubled economic environment.”
Includes Australia.
AdNews rounds up the fortnight's pitch news.
Supercharging its AI-driven data offer via WPP Open.
Up 2% in March and well above the 12 month average.
From Data to Decisions: Driving Profitable Growth with Marketing Effectiveness.
Simple meal kits without the extra fuss.
Starts from June 2.
With guaranteed outcomes, which essentially "de-risks influencer marketing".
And has overtaken linear TV in Samsung homes.
“Creativity is having a comeback.”
The election is "louder than a lawnmower in a library".
Chief strategy officer.
Still the same leadership.
Open to all media, marketing and advertising businesses, entries will be judged by a client-side panel...
More important in the current tough economic climate.
He hosts the Commerce Media Matters podcast.
Working on campaigns with Mastercard, BetterHelp, Aldi and Salesforce.
Ford: The challenge was too alluring.
Creative pitches were rated the lowest, while tech/digital scored the highest.
Worth $20 million.
"There’s so much emerging opportunity in Retail Media."
Jed Larwood, Flora Delecour, Lauren Boubouras, Sharon Spargo, Jessica Holohan and Alex Conningham.
Operating in a “complex” world.
