The number of advertised media industry roles increased 2% in March, according to the latest data from media industry recruitment firm, Mercury Talent.
The 402 advertised jobs in March was 12% above the 12-month average of 359.
“For the past few years we have been waiting for the media industry to find its new level and start growing from there,” said Mercury Talent director Justin Randles.
“With only a single month of year-on-year data to go on, it’s too early to confirm that the decline in media industry hiring has ended, but the latest set of numbers are heartening, particularly for sales and production/ops professionals.”
Production/operations positions were up 38% year-on-year and sales roles 19% higher.
Content/editorial roles fell by 45% and marketing/communications was up slightly to 38 from 35.
In the March quarter, recruitment for sales staff was flat with 433 advertised roles, up 3% over the 12-month average.
Just under 72% of sales roles were in Sydney and 86% of sales roles were at junior and mid levels. The publishing sector recruited the most sales roles followed by TV broadcasters, events organisers, OOH/retail media firms, search/social, radio and programmatic.
Nine, TikTok, News Corp, Are Media, Paramount, SCA, Google, Seven, Nova and Carsales hired the most number of sales professionals in the March quarter.
Content/editorial hiring for the quarter was down 9% compared to the 12-month average with the vast majority (94% ) being junior or mid-level positions.
Publishers accounted for 66% of recruiting activity for content professionals, followed by TV/streaming companies with 22%, radio broadcasters on 13% and event organisers hiring 7% of content roles for the quarter.
Companies recruiting the most content professionals were Nine, the ABC, Are Media, News Corp, Sky News, Daily Mail, SBS, Mamamia, Momentum Media and the BBC.
For marketing & communications roles, hiring was flat in the quarter compared to the quarterly average with 78% of marcoms hiring happening in Sydney.
Junior and mid-level marketers remained in demand with only 6% of marcoms job ads being for senior director-level positions.
Publishers hired the most marketers during the quarter followed by event organisers, TV broadcasters, radio broadcasters, search/social and programmatic firms. Nine, Are Media, News Corp, Foxtel, Live Nation and REA lead the way in marcoms recruitment.
Mercury Talent tracks media industry job ads from publishers, broadcasters, OOH, retail media, search/social, and programmatic companies for content, sales, production/operations, marketing and senior management roles in Sydney and Melbourne.
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