Nature adds five and promotes one

By AdNews | 2 April 2025

Nature

Strategic insights consultancy Nature has made five appointments across its Melbourne, Sydney, and Brisbane offices.

Jed Larwood joins as senior consultant in the qualitative practice and is based in Brisbane. His background includes working for the Department of Transport and Main Roads, prior to this he was a strategist at The Lab.

In Sydney, Flora Delecour joins as senior associate director, bringing research expertise from Edentify, where she previously served as research project director.

Lauren Boubouras comes on board as associate director, bringing valuable experience from MetrixLab, where she held the role of associate client director.

In Melbourne, Nature has welcomed Sharon Spargo back as director and head of operations, following her sabbatical.

Jessica Holohan comes on board as a consultant, bringing experience from Opinions in Ireland, where she was a senior market insights executive.

In an internal promotion, Alex Conningham has been appointed senior associate director and head of AI, where he will lead the agency-wide evolution of Nature’s AI capabilities, including its proprietary platform, Aurora.

Nature founder and managing partner Chris Crook said these strategic hires across Melbourne, Sydney, and Brisbane reinforce the company's momentum.

"Our growing qualitative practice and AI capability are just two examples of how we're strengthening our capabilities and driving meaningful growth," Crook said.

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