Cartology, the retail media arm of Woolworths, has launched a client advisory and value creation function.
The capability, led by Ebonie Newman, will focus on solving long term marketing challenges, identifying emerging client opportunities and creating brand solutions.
Joining Newman are three value creation leads, including Nathan Livingstone who joins Cartology with 20 years of media strategy experience, most recently as head of commercial strategy at News Corp.
Xinyuan Xao brings experience in management consulting, customer strategy and digital transformation, most recently working across the Woolworths Group and Cartology while Cartology’s Natalie Bosnich boasts global experience working for Tesco in the UK and in a data and analytics consultancy capacity at Quantium.
Cartology’s client partnerships director Tony Prentice said the team plays a really critical role in our trans-tasman strategy and the ongoing success of our clients.
“The deep relationships with our clients already exist, what’s exciting for Cartology and for clients is that as their strategic partner in Retail Media, we have a dedicated team stepping out of the day to day to focus on long term marketing challenges, identifying emerging client needs, continuity in marketing plans and taking Retail Media into the future,” Prentice said.
Newman said she's excited to have built a “strong” and “diverse” team.
“It is with huge excitement that I welcome Nathan to the Cartology team, and together with Nathan, Natalie and Xinyuan, get started and further strengthen the partnerships we have with brands,” she said.
“There’s so much emerging opportunity in Retail Media and I’m looking forward to unlocking this with our client partners to help them achieve their long term goals, add value to their business and importantly to deliver great experiences for customers.”
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