Adam Johnson and Aaron Matthews.
Creative Fix founder Aaron Matthews and NOVA Entertainment’s Adam Johnson have launched Original Audio, a creative agency delivering audio advertising effectiveness through technology.
The agency has signed an exclusive representation deal with AudioStack, a leader in AI-powered audio production.
“There are many clever people developing fantastic audio ad products across the world, but we felt nobody was making them meaningful and accessible to Australian agencies, publishers and brands," said co-founder and managing director Adam Johnson.
"We want Original Audio to rectify that and to help anybody buying audio campaigns ensure their investment works harder. We will ultimately be judged on whether the returns on the campaigns we deliver far exceed the modest extra investment it takes to harness these tools.”
Original Audio is working on campaigns with partners including Mastercard, BetterHelp, Aldi and Salesforce.
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