Snooze
Independent media agency Match & Wood has retained retailer Snooze's media account following a pitch, AdNews can reveal.
The $20 million account, which covers media strategy, planning, and buying across traditional and digital media first moved to Match & Wood in 2022 after 14 years with Starcom.
Doni Davies, general manager of marketing and ecommerce at Snooze, said the company conducts periodic reviews to ensure the company is delivering the most effective, competitive, and cost-efficient media strategy for franchise networks.
"Over the past two years, Match & Wood has partnered with us to drive consistent year-on-year sales growth, and our working relationship has never been stronger," Davies said.
"Their strategic expertise, efficiencies, and communication have been outstanding, and we are absolutely thrilled to continue this partnership and look forward to building on our shared success.”
Snooze head of brand Penny Watson said this year Snooze launched its new brand platform, ‘every day, every night amazing’, which has been a major milestone for Snooze in differentiating ourselves in the market.
"Match & Wood played a critical role in crafting the media strategy around this work and ensuring its success across multiple channels," Watson said.
"We couldn’t have brought this platform to life in such an effective way without them, and we’re absolutely thrilled with the results.”
Match & Wood COO Christopher O’Keefe said the agency is incredibly proud of the work achieved with Snooze over the past two years.
"The Snooze team are outstanding operators who are driving strong momentum for the brand, and together we have created a powerful partnership," O’Keefe said.
"We are thrilled to be reappointed and excited for what’s to come.”
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