Lilian Sor, formerly of CHEP, now restructured as Clemenger BBDO, has been appointed chief strategy officer at independent Howatson+Company.
Chris Howatson, Howatson+Company founder and CEO, said he has known and admired Sor for many years.
“She’s a strategist obsessed by effectiveness,” he said.
“Her energy lifts the room and her values steer all to the right thing, not the popular thing. She cares fiercely. All these qualities make her the perfect person to lead strategy.”
Sor said she is thrilled to be joining the team.
“Howie and the team continue to set the industry bar high, with their trademark combination of speed, modernity, intelligence, craft and passion,” she said.
“Their restless energy is contagious, and I can’t wait to help shepherd and champion the formidable strat team at H+Co.”
Sor has won a swag of effectiveness awards, including a Gold IPA, Grand Effie and led her team at CHEP to be awarded Effectiveness Agency of the Year.
She has led planning teams in Sydney, Melbourne and London, including AMV BBDO, Grey London, Clemenger BBDO and CHEP Network.
With Sasha Smith as chief media officer and Nicole Flinton Ferraro as chief experience officer, Sor’s appointment reinforces the agency’s focus on intersectional creativity and the value of divergent thinking.
She replaces CSO Dom Hickey, who departs after Easter to take a "career break".
“I’d like to again acknowledge Dom Hickey for her contribution to H+Co.,” Howatson said.
“Her contribution to culture, leadership of people and impact to the work is reflective in the agency we are today.”
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