AdNews Newsletter
Virtual reality is powerful stuff, but it's still in the novelty camp, for Rosie Baker. Like so many...
"Western brands may be at risk of neglecting that basic customer-oriented performance with strong focus...
What can marketers learn from World Wrestling Entertainment's John Cena and Stephanie McMahon at Cannes...
"David Droga and Under Armour's Kevin Plank agree the secret ingredient for any strong agency...
"Back then, awards were peer recognition for a job well done."
It’s easy to criticise Cannes, the celebrity hoopla and associated party scene, says GroupM's Greg...
"Start by sticking a terrible passport photograph of yourself to the plate and hang it around your neck."
"While, it’s easy to just cynically write Cannes Lions off as a rosé fuelled party, that couldn’t be...
The industry is making marketing appear more complex than it really is, and the current happenings at...
"On my first time around the awards hall yesterday looking at the short lists for the PR, Media and...
In this five part series, creatives weigh in on what makes great election advertising.
It’s entirely likely that this is not the first article you’ve read about Snapchat on your Monday...
The assumption that the emergence of SVOD players like Netflix cannibalises traditional TV is far from...
"In-app inventory has risen to 35% in the last six months. We expect it skyrocket to the point where it...
Programmatic is 2016’s least favourite buzzword, at least if recent industry panels are anything to go...
"Let’s not dismiss the simple brilliance of the single greatest driver of sales ... the television...
"I can say that with a degree of confidence. Here on my desk lies as an internal report from one of the...
In a five part series, creative experts weigh in on what makes great election advertising.
The ANA report on media transparency in the US has big implications for the industry here, Rosie Baker...
"I feel qualified to comment having played senior marketing and digital roles at both traditional...
"Thinkbox argued Google's research was 'laughable' and 'self-serving' and commissioned its own study."
IPG's Danny Bass has a word or two for Mark Ritson, from 'one gobby Northerner to another', after he...
For a long time, many women working in the media industry have believed starting a family would mean the...
The viewability of online ads is certainly important, but this is only a starting point for consumer...
"To follow on from this - it would be like visiting two different GPs and one saying you had high blood...
"We're no longer competing with other brands; we're competing with the consumers."