AdNews Newsletter
The market will stabilise and rebound in the second-half of the year. Magna forecasts moderate growth in...
IPG's media contract is running into the millions of dollars.
"I will stay in the role until at least the end of the year to help us get through all this."
" ... visibility into marketing and media spend is extremely challenging."
The money will be used to repay debt.
The transaction isn't likely to "substantially lessen" competition.
Where will the marketing budget go?
"Clients may reduce their demand for our services."
Nielsen: "This is a time to lean in.”
Needs time to "assess the impacts" of the COVID-19 crisis.
The outdoor media specialist may need another five days.
The unprecedented uncertainty as to the impact and duration of the COVID-19 pandemic.
A material fall in advertising market activity and the suspension or postponement of productions and...
This doesn't necessarily mean that individual marketers should alter media strategies.
Assessing the impact of the COVID-19 crisis.