Foxtel Media has renewed and extended its advertising sales partnership with Discovery.
The ad sales arm of Foxtel will represent a broad range of TV and digital assets for five brands in Discovery’s Australian portfolio covering premium factual, lifestyle and entertainment content.
The agreement includes flagship brand Discovery Channel as well as TLC, Investigation Discovery, Discovery Turbo and Animal Planet.
“We are delighted to extend our partnership with Discovery - a world-renowned media brand with highly engaged fans across Australian households," says Foxtel Media CEO Mark Frain.
The latest deal comes off the back of Foxtel Media’s renewed partnerships with brands such as BBC and NBCUniversal.
The Discovery agreement follows Foxtel’s renewed carriage deal with Discovery, which gives advertisers access to an extensive range of high quality content on Foxtel’s broadcast, video on demand (VOD) and streaming platforms.
Discovery recently launched the #1 US true crime channel Investigation Discovery in Australia currently available to Foxtel subscribers, as well as an expanded VOD content offering across the Foxtel platform.
Discovery will continue to commission locally produced content in 2020 and beyond including international hit-series Aussie Gold Hunters and Outback Opal Hunters.
General Manager, Discovery Australia, New Zealand & Pacific Islands, Rebecca Kent: “We look forward to a long and successful relationship creating great opportunities for both brands and audiences in Australia.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.