AdNews Newsletter
The small to medium sized agencies have been impacted by the rapidly evolving COVID-19 crisis.
The measures will ensure that the "company survives ... "
"This creates challenges for advertisers, who basically cannot avoid coronavirus-related content."
“We are in an unprecedented situation and the normal rules no longer apply."
"Media costs typically slow down when demand dwindles."
"It’s reasonable to think the jobs of about 900,000 are already under threat."
CMO Lisa Ronson says Coles aims to "sustainably feed all Australians at this difficult time.”
The average audience of the top ten news websites in Australia has grown by more than half.
The market will stabilise and rebound in the second-half of the year. Magna forecasts moderate growth in...
IPG's media contract is running into the millions of dollars.
"I will stay in the role until at least the end of the year to help us get through all this."
" ... visibility into marketing and media spend is extremely challenging."
The money will be used to repay debt.
The transaction isn't likely to "substantially lessen" competition.
Where will the marketing budget go?