Independent agency The Royals wanted a creative reponse to the corponvirus crisis.
So a challenge went to the team: "Creatively respond to the statement ‘coronavirus is like…’. "
The result was put together in the agency’s own publication, Everybody Knows.
A brief selection:
Belinda Cecchini wrote: "Coronavirus is a reminder that we are all connected. It’s pretty confronting being in lockdown. I miss my friends, family, colleagues, the daily commute, having somewhere to rush to, a sense of purpose. I miss feeling connected to my fellow humans. The iso blues are real, so I’ve been meditating — a lot."
Kitty Turpin: "I don’t know if I have 250 words in me for this, but it’s sure making me think about building a tiny house and GTFO of the city."
Anthea Wright: "Coronavirus is house arrest for climate crime."
Lewis Farrar looked at conspiracy theories, including:
- The coronavirus is part of an American plot to ruin the Chinese economy.
- The coronavirus is part of a Chinese plot to ruin America’s economy.
- Cocaine cures COVIS-19.
- Drinking cow urine protects against COVID-19.
- Greta Thunberg caused COVID-19 to help with climate change.
Andrea Sophocleous: "... I remember that this is only the beginning. This virus is going to change us forever. I just hope it’s not a superficial, short-lived change. I hope we learn from the ‘coronapocalypse’ and change the way we treat each other and the planet."
And a lot more. Read it HERE
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.