Commercial radio ratings have paused under restrictions imposed because of the coronavirus pandemic.
The year's second metropolitan radio survey will be released as scheduled on April 16 but surveys will be on hold after that, says Commercial Radio Australia
“It will become increasingly difficult over the next few months to continue with the surveys and maintain the integrity of the results," says CEO Joan Warner
“We will continue to monitor conditions with a view to recommencing surveys as soon as practical later in 2020.”
Research provider GfK surveys 70,000 people each year with interviewers in the field ensuring a large representative sample of respondents.
Commercial Radio has asked GfK to expedite work on a major hybrid measurement project during the pause.
CRA plans to provide topline information on radio listening through a number of sources including a GfK study already underway on radio listening trends during the COVID-19 crisis, RadioApp and other streaming data, online surveys, and the Australian Podcast Ranker.
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