Opinions

Ash Farr, McCann Australia CEO breaks down the success of the Ice Bucket Challenge and explains how five...

Kids these days are so misunderstood. 303Lowe's Jon McKie on the teenage myth and how brands can appeal...

Whenever a new ‘viral hit’ breaks out across the Internet, a special horn is blown from the rooftop of...

Google's latest search changes have caused the usual panic in the echo chamber. It's a close...

Digital video is booming. So why are a lot of Australian brands still plonking made for TV ads online....

Making video is an art in itself. The child of filmmaking, if you will. Kevin Lim shares tips on how to...

Now that billions of us have been forcefully nudged into using Facebook's Messenger app, Tim Smith asks...

Kinky, mind-blowing one-night stands, playing the field and weird Uncle Harry. Vizeum's Ron Ferdinands...

Havas man Phil Johnston had a Swedish lady, her husband and her husband’s ex-wife in his house over...

Who is best placed to take charge of brands' programmatic buying? Nikki Retallick responds to Paul...

Facebook isn't making it easy for advertisers. There are some simple things it could do to make it a...

Women have a uterus, and most of them want to put it to use sooner or later. Whybin/TBWA's...

Michael Godwin of JWT Melbourne says our industry claim to be a ‘people business’, yet when it comes to...

Criticism and outrage on Twitter can actually be good news for a brand, as Play's Tom Sanders explains.

Havas has done a big study. It suggests, among other things, the end of the $5 Target T-shirt. Shoppers...

All media channels are searching for deeper audience engagement on behalf of their brands. Yet still we...

The line between creepy and helpful when it comes to the internet stalking your online behaviour is a...

Paul Brooks wants everyone to stop discussing the drama of changing business models and thinks we should...

Turn's Cindy Deng says Australia's booming programmatic market will soon close the gap on the US.

Technology firms and consultants are trying to muscle in on the agency pie because CMO’s are getting...

Bringing media in house? Back to full service? Former TMS honcho Andrew Lamb reckons anyone that thinks...

Agencies overselling media technology? Surely not. Crimtan's Tara Crosby wants to shake Maxus...

A letter from Rob Belgiovane via hand held device in which he blasts the use of celebrity to compensate...

Yes, there are plenty of wankers. But The Hallway boss Jules Hall reckons Cannes is worth the annual...

Virtual 'you's, no need to go out, and shaking hands with brands as virtual people. Garry Law speculates...

Facebook's changes to its algorithm could spell doom for some agencies as organic reach drops off a...

We're busier and more stressed than ever, which has created a constant striving to find efficiencies, or...

It seems like everyone has jumped the tech bandwagon, stolen the reins, and is now whipping the horse...