Opinions

OPINION: What does the future hold for TV? 11 years ago

Advertising will continue to play a critical role in the TV landscape, but hopefully it will be...

OPINION: Groovin' with the Bright Young Things 11 years ago

Future, Splendor, Falls, Good Vibes, Big Day Out and all the rest. Iris' Dan Pankraz gives the lowdown...

OPINION: The day data went away 11 years ago

Google made some big changes to search last week. It means marketers must realign the way they think...

OPINION: Was the Tui Beer prank a marketing hit or miss? 11 years ago

While the 'beer plumbing' prank has been getting a lot of traction, our tendency to over-analyse as an...

OPINION: Think small, do more of less 11 years ago

Step Change Marketing's Glenn Bartlett reckons it's all about the verticals. Do what you do well, and if...

COMMENT: New iPhone squib shows advertisers the truth 11 years ago

Steve Jobs once said, "Stay hungry, stay foolish." Zeus Unwired founder Rob Marston reckons Tim Cook has...

OPINION: NBN the key to path finding 11 years ago

If the NBN a hot election topic for you, check out this opinion from Bullseye's Jim McKerlie. He argues...

OPINION: Brand politics in the age of truth 11 years ago

Whether it's from politicians or from brands, people just want the truth. But pollies only come under...

OPINION: Chief marketing officer? More like change management officer! 11 years ago

Today's generation of CMOs seems to regard constantly changing agencies as essential to maintaining...

OPINION: Voting and the 'meh' generation 11 years ago

Whether you'll cast your vote with pride this Saturday or begrudgingly hand it a donkey vote, UM's...

OPINION: Why are Australian media agencies waiting and not searching to realise mobile opportunities for their clients? 11 years ago

M&C Saatchi mobile MD APAC Chris Steedman says media agencies must actively seek mobile opportunities if...

REPORT: The do-ers and don't-ers of Australian brand apps 11 years ago

Matt Timmiss has been trawling through the best and worst brand apps. Which came out as the stars of the...

OPINION: Apple's control over NFC future is overstated 11 years ago

Tapit's Andrew Davis outlines why Apple doesn't control the fate of NFC technology and the industry...

McIntyre: Clients now feeling the churn 11 years ago

It's not just an agency problem. It seems like the ever-present churn issue could be rearing its head on...

OPINION: When small data becomes big data 11 years ago

Mediata's head of product and innovation John Stones on why today's behavioural data insights wouldn't...

OPINION: Is data killing insight? 11 years ago

Ian Perrin, CEO of ZenithOptimedia ANZ argues that genuine insight doesn't come from data, no matter how...

OPINION: Agencies keep screwing up, so pay creatives less 11 years ago

Peter Davis of Maximised explains how agencies don't adapt to change, overpay creatives and grossly...

OPINION: Sweat Index shows a need for technology and booze 11 years ago

Alan Robertson was horrified by the findings of our Sweat Index and makes some simple suggestions to...

OPINION: Do you understand online video? You need to 11 years ago

TubeMogul MD Stephen Hunt responds to recent articles in AdNews that nobody is looking at online ads....

OPINION: Putting brands in the picture with six rules of Pinterest, Instagram and the rest 11 years ago

With the abundance of data around social, how can brands learn how to reach the right people at the...

OPINION: I wish there was a UX law 11 years ago

A bad user experience is both frustrating for customers and damaging for businesses. Gordon McNenney,...

OPINION: Everything you've ever wanted to know about NFC 11 years ago

Jeanette Phang, insights director at Visual Jazz Isobar, lays out the local and global NFC landscape and...

OPINION: The big idea is dead, long live the long idea 11 years ago

The big idea is out. The long idea is in. And it's necessary to engage today's always-on,...

OPINION: Why Australians love their smartphones 11 years ago

Ever wondered why Australia has such a high smartphone penetration rate? MEC's Thomas Lyngsfeldt gives a...

OPINION: Time to create 11 years ago

It feels like we're in the ideas industrial revolution, but with every revolution something gets...

OPINION: The cancer of government advertising strikes back 11 years ago

Election advertising. Good for the media, bad for your health. Andrew Baker offers his diagnosis.

McIntyre: Marketer peanuts and agency monkeys 11 years ago

One company which recently completed a creative review opted for the shop that refused to budge on a...

OPINION: My advice to Naked? Vote for Tony Abbott 11 years ago

Publicly embarrassing a PM known to hold a grudge in an election year? Oh dear. Naked only has one...