Opinions

Commercial radio industry’s "juke box" approach is "killing the medium" 9 years ago

Phil Dobbie argues that the commercial radio industry’s approach to digital radio is killing the medium...

Why are last-touch models still in place? 9 years ago

"Not every CMO may have the skills in their team to run statistical attribution models or the budget to...

Why are companies allowed to grade their own "homework" in the world of ad tech? 9 years ago

"When I was in school I was never allowed to grade my own homework. And no one would have thought to...

Why aren’t more agencies using their brains for good? 9 years ago

When creative work comes from a passionate place it resonates. Sarah Homewood asks why more of adland...

A clear view of the viewable transition 9 years ago

IAB Australia's Alice Manners explains why the industry needs to cut through the confusion and develop a...

Blogger events - if the brand doesn't get talked about, then what's the point? 9 years ago

Blogger events offer brands an opportunity to activate creatively, influencer networks. However, putting...

Digital demands a rethink on the agency relationship 9 years ago

Digital creates an opportunity for a more symbiotic relationship between agencies and their clients....

Tech eats media 9 years ago

The clash between traditional advertising and future-facing digital platforms is leading Leo Burnett's...

Are the major sporting codes in Australia focused on the wrong number? 9 years ago

Slingshot CEO Simon Rutherford says there is a massive opportunity for sporting codes to change their...

Capitalising on opinions 9 years ago

User-generated content is on the up and up, is your brand doing enough to capitalise on the trend?...

The invisible future of UX 9 years ago

The White Agency's UX director Sam Court explains why he believes the future of UX is about designing...

Stop feeding the ad trolls 9 years ago

The drama that unfolded at Reddit, with the exit of CEO Ellen Pao, has seen online anonymity dominate...

Is it too late for data panic? 9 years ago

Before donning a tin foil hat and throwing her Apple Watch into the sea, Sarah Homewood has a long, hard...

Are marketers tapping into multi-screening, multi-tasking Australian women? 9 years ago

Historically, men primarily drove technology uptake, however it is today’s modern woman that is driving...

How retailers can win the mobile race 9 years ago

If Australian retailers don't want to become extinct, like the dinosaurs, they need to embrace the...

Marketers slow to meet the mobile migration 9 years ago

When it comes to mobile, the audience is already there, but what are marketers doing to really get in...

Hyper personalisation. How will you use it? 9 years ago

With the rise of smart devices and a now endless supply of data, Charles Grant, senior art director at...

Is it the most exciting time to be in radio? 9 years ago

Radio is changing, diversifying and moving into more creative areas than ever before. But it needs to...

Using customer data to personalise strategy 9 years ago

Oracle Marking Cloud's Christian Hyland explains how using data can help build a personalised strategy.

Marketo's maiden voyage to Cannes 9 years ago

Sponsored: Marketo made its maiden voyage to the 2015 Cannes Lions festival. "It didn’t take long before...

Droga days 9 years ago

As the most buzzed-about agency loses its star creative director, speculation surrounds its ailing...

Math and madmen spawn Cannes hybrids 9 years ago

Paul McIntyre wraps up Cannes: "Madison Avenue types remain the anchor of the alcohol intake and the...

Google director on Cannes and the "new generation" of ads 9 years ago

As the advertising industry creeps back into work, it’s worth thinking about what an event like Cannes...

Cannes Lions: There might be life in the old dog yet 9 years ago

Having judged the Cannes Cyber category this year, The Glue Society's Jonathan Kneebone feels there are...

Five lessons from Cannes (if you're a goldfish, you can just read the headlines) 9 years ago

Goldfish, micro observation, frameworks, data, and authenticity. Cannes wrapped up in five points by...

Cannes: The establishment vs The young guns 9 years ago

Your first time at Cannes is special. We asked Cannes veteran Maxus worldwide CEO Lindsay Pattison and...

New outdoor tech will force advertisers to think outside the box 9 years ago

Out of home technology is booming, but SiteTour's Vicki Lyon probes into the disconnect between what is...

Product placement: it's a jungle out there 9 years ago

Jurassic World is littered with brands and they’re probably more disturbing than the dinosaurs. Writes...