Opinions

GroupM's John Miskelly talks the non-death of the agency model, TV ad dollars and agency trading desks.

Popularity contests have been a mainstay in our lives for a long time. But Vizeum's Tony Woodward argues...

The new shopper has little time for complex brand marketing and much of it is wasted. In-store is often...

Nielsen's OCR has agencies and publishers talking, as reported last week. Ben Maudsley shows that the...

Snapchat's $3bn rebuff of Facebook stunned many avid social media watchers, but Matt Bowden argues they...

We already have digital TV, catch-up TV, IPTV, EPGs, VOD, all aimed at giving viewers greater freedom...

Like it or not video is fundamentally changing the way that we buy, consume and create media. Tyler...

Google has started testing what it once said it would never do: banner ads in search ads. Find out what...

Where Kristen Le's Maxus colleague, Adrian Cosstick, said Gen Y were slaves to the corporate machine and...

Gen Y's might like to think of themselves as anti-establishment antiheroes, but they are actually much...

The values of Gen Y employees mean we're at risk of decreased loyalty and high disengagement. We need to...

The Works' Paul Swann says many big brands are still letting themselves down by releasing amateurish...

Ahead of tonight's X Factor final, will it be Jai, Taylor or Dami? IPG Mediabrands data strategist Cam...

Hot on the heels of the FIPP World Magazine Congress, MPA's Robin Parkes has warned magazine companies...

Advertising will continue to play a critical role in the TV landscape, but hopefully it will be...

Future, Splendor, Falls, Good Vibes, Big Day Out and all the rest. Iris' Dan Pankraz gives the lowdown...

Google made some big changes to search last week. It means marketers must realign the way they think...

While the 'beer plumbing' prank has been getting a lot of traction, our tendency to over-analyse as an...

Step Change Marketing's Glenn Bartlett reckons it's all about the verticals. Do what you do well, and if...

Steve Jobs once said, "Stay hungry, stay foolish." Zeus Unwired founder Rob Marston reckons Tim Cook has...

If the NBN a hot election topic for you, check out this opinion from Bullseye's Jim McKerlie. He argues...

Whether it's from politicians or from brands, people just want the truth. But pollies only come under...

Today's generation of CMOs seems to regard constantly changing agencies as essential to maintaining...

Whether you'll cast your vote with pride this Saturday or begrudgingly hand it a donkey vote, UM's...

M&C Saatchi mobile MD APAC Chris Steedman says media agencies must actively seek mobile opportunities if...

Matt Timmiss has been trawling through the best and worst brand apps. Which came out as the stars of the...

Tapit's Andrew Davis outlines why Apple doesn't control the fate of NFC technology and the industry...

It's not just an agency problem. It seems like the ever-present churn issue could be rearing its head on...