Opinions

It's not how big your data is, it's how you use it 9 years ago

It's not how big your data is, it's how you use it

"To thrive in this industry, the data we collect has to be intelligent; it has to be qualitative,...

Why not to think outside the box? 9 years ago

Why not to think outside the box?

‘Thinking outside the box’ is a bum steer. It will only lead you away from the solution to your brief,"...

Emotion and wildfire: Patricia Arquette sure has people talking 9 years ago

Emotion and wildfire: Patricia Arquette sure has people talking

Everyone is talking about Patricia Arquette. Atomic 212 CEO Jason Dooris looks at how emotions can stir...

It’s time to reframe the media conversation: the future is leverage 9 years ago

It’s time to reframe the media conversation: the future is leverage

Aaron Michie, chief innovation officer with ZenithOptimedia, talks about a new kind of value.

Five questions to ask your data provider 9 years ago

Five questions to ask your data provider

Eyeota’s Trent Lloyd asks five important questions B2B marketers should be asking of data vendors.

“Mobile Changes Everything” 9 years ago

“Mobile Changes Everything”

Mobile is more than a mini PC and publishers need to package their content accordingly says mobile...

ZO director refutes alleged fraudulent tactics 9 years ago

ZO director refutes alleged fraudulent tactics

It was with a sinking feeling that I first read AdNews’ article titled “Ad fraud uncovered – what and...

The new tool in the marketer's kit bag - neuromarketing 9 years ago

The new tool in the marketer's kit bag - neuromarketing

Is neuromarketing set to become a far more lively member of the marketing party? OMD's head of insights,...

Data, creative and integration; key for new digital CMO 9 years ago

Data, creative and integration; key for new digital CMO

From the rise of DMPs to more openness, attribution and data portability - what is set to be key for the...

Programmatic TV: the big challenges 9 years ago

Programmatic TV: the big challenges

Australian MD of Adap.tv Mitch Waters says while the programmatic revolution will be televised, there...

How not to drop the ball: Lessons for Aussie marketers from the 2015 Super Bowl 9 years ago

How not to drop the ball: Lessons for Aussie marketers from the 2015 Super Bowl

Jeffrey Rohrs, VP marketing insights at Salesforce shares some important lessons for Aussie marketers...

Change is a constant, and we've got some of our own 9 years ago

Change is a constant, and we've got some of our own

We started the year with some changes. One of those is that Paul McIntyre is stepping back from his role...

Would you like fries with your branding? 9 years ago

Would you like fries with your branding?

McDonald’s is behind a series of unusually ‘naked’ ads, but is it effective? John Robinson from the...

Life's confronting. Advertising should be too 9 years ago

Life's confronting. Advertising should be too

The furore surrounding the Nationwide ad that aired during the Super Bowl was unwarranted, argues AdNews...

Beers, cheers, and dead kids 9 years ago

Beers, cheers, and dead kids

How do you have a difficult conversation when everybody's having a good time? Yelling at people probably...

Cutting out industry disease – ad fraud 9 years ago

Cutting out industry disease – ad fraud

Should advertising businesses undergo regular market health checks to ensure they do not succumb to “ad...

The rise of stealth wearables? 9 years ago

The rise of stealth wearables?

So what can the wearables startup scene learn from Google Glass? Group innovations director at Carat...

It’s been a good year in programmatic, but disparity still dominates 9 years ago

It’s been a good year in programmatic, but disparity still dominates

There was a significant swing towards brands entering the open RTB market directly - through their own...

Desire to envy: The new world order 9 years ago

Desire to envy: The new world order

Materialism has maxed out and capitalism has reached saturation. M&C Saatchi's group strategy director...

Killer content and Kickstarter 9 years ago

Killer content and Kickstarter

Quiip's Julie Delaforce talks about how understanding your audience is key to killer content and why...

Fraudulent agencies, dodgy DSPs: You’re killing our industry 9 years ago

Fraudulent agencies, dodgy DSPs: You’re killing our industry

Atomic 212º CEO, Jason Dooris, says the cloak and dagger approach currently surrounding DSPs is...

Conceptual closure can kill television ads 9 years ago

Conceptual closure can kill television ads

How does the human mind actually process ads, and what can learning about the process tell us about more...

Looking back from the future of marketing 9 years ago

Looking back from the future of marketing

What would have taken six weeks in direct mail planning in 1989, now happens in real-time - Eyeota’s...

The four pillars of automation 9 years ago

The four pillars of automation

From a technology that was once considered “niche,” automated advertising has come a long way. Jay...

The digital generation - what millennials want 9 years ago

The digital generation - what millennials want

What millennials want, and how to give it to them. Courtney Johnston at Free is Better explains how...

CES takeaways from head of Telstra, OMD 9 years ago

CES takeaways from head of Telstra, OMD

From sensors and data to virtual reality and connected homes - head of Telstra, OMD, Vanessa Nicol,...

CES: It's as relevant as Cannes and SXSW to marketers but are we paying attention? 9 years ago

CES: It's as relevant as Cannes and SXSW to marketers but are we paying attention?

CES is in full swing and for the first time has a dedicated stream for marketing, but Rosie Baker...

2015: It’s a mobile world and APAC is leading the way 9 years ago

2015: It’s a mobile world and APAC is leading the way

With the world becoming increasingly mobile first, Facebook's Dan Neary gives his 2015 trends for the...