Opinions

#illridewithyou: Sydney siege shows power of people and social 10 years ago

#illridewithyou: Sydney siege shows power of people and social

A hashtag didn't help get the hostages home safely, but it did help the rest of the public rally and...

Media rants: Chris Mitchell on digital evangelists and mobile pant dropping 10 years ago

Media rants: Chris Mitchell on digital evangelists and mobile pant dropping

Naive digital evangelists have created a "pro-cyclical train wreck" for publishers. Chris Mitchell...

Marketers and data – It’s an unprecedented opportunity 10 years ago

Marketers and data – It’s an unprecedented opportunity

While data poses a real headache for some marketers, they know it can be their best asset if used...

Why streaming wars will spur the next golden age of TV 10 years ago

Why streaming wars will spur the next golden age of TV

The streaming wars, currently playing out across the globe, will deliver another golden age of original...

Marketers – how not to #fail this festive season 10 years ago

Marketers – how not to #fail this festive season

Too many marketers simply don't have a social strategy in place over the break. There is no framework...

The media's responsibility around MediaCom 10 years ago

The media's responsibility around MediaCom

It's a week since the news broke of the investigation into MediaCom around the over-reporting of TV...

What can Eric Cartman teach us about marketing? 10 years ago

What can Eric Cartman teach us about marketing?

What can Eric Cartman teach us about why Perth recently set a world record for doughnut consumption.

Google says less than half served ads are viewed: Where does the IAB stand? 10 years ago

Google says less than half served ads are viewed: Where does the IAB stand?

Google today revealed that 56% of ads online aren't viewed. Alice Manners, CEO of the Interactive...

Maslow was wrong 10 years ago

Maslow was wrong

McCann's creative director, Kieran Flanagan, believes that Maslow’s Hierarchy of Needs is wrong.

Fear and loathing in regional Australia 10 years ago

Fear and loathing in regional Australia

With digital delivery of content and streamlined newsrooms being in-vogue, all media players need to...

Authenticity and the Qantas ad – does the idea match the service? 10 years ago

Authenticity and the Qantas ad – does the idea match the service?

The latest Qantas campaign – designed to rekindle an emotional connection with the airline or a sad old...

In advertising, truth trumps budget 10 years ago

In advertising, truth trumps budget

McCann Melbourne's Pat Baron thinks that in advertising you don’t need a huge budget to create a global...

Advertising’s coming of age 10 years ago

Advertising’s coming of age

Adland is coming of age, and now it's in adulthood, there is a whole new level of accountability,...

Native ads will rightly make us channel prejudiced 10 years ago

Native ads will rightly make us channel prejudiced

The 'media neutral idea’ has become a false idol in advertising, says BMF CEO Dominic Stinton. He thinks...

Don’t serve up cold advertising to hot thinkers 10 years ago

Don’t serve up cold advertising to hot thinkers

Are the preconceived ideas the advertising industry previously have had about selling products all...

Trojan horses 10 years ago

Trojan horses

Are trojan horses galloping inside native content networks? Paul McIntyre considers the pitfalls.

It's time to get frenzied: Click Frenzied 10 years ago

It's time to get frenzied: Click Frenzied

Click Frenzy hits tomorrow and online retailers are set to see record sales, but traditional retailers...

Organic Facebook reach takes another hit, but relax, it's a good thing 10 years ago

Organic Facebook reach takes another hit, but relax, it's a good thing

The latest move to squeeze organic reach in favour of paid ads, as well as more controls for users to...

The Thrill of the Pitch 10 years ago

The Thrill of the Pitch

Pitching is stressful. It's time consuming, expensive and often ends in disappointment. But OMD...

Sealed with a Kiis? Why a national network makes sense for ARN 10 years ago

Sealed with a Kiis? Why a national network makes sense for ARN

ARN has ruled out bringing its Kiis branding to Brisbane and Adelaide. But with speculation rife in the...

Bridging the buyer-seller viewability divide 10 years ago

Bridging the buyer-seller viewability divide

Advertisers are more concerned about ad viewability than publishers, according to recent data. Does that...

Will the real Stan please stand up? 10 years ago

Will the real Stan please stand up?

The launch of StreamCo's Stan was scant on detail, it was a branding move. But what's in a name? James...

Did Publicis Groupe overpay for Sapient? 10 years ago

Did Publicis Groupe overpay for Sapient?

The acquisition took most people by surprise. Publicis paid $25 a share for Sapient's digital...

Creative Focus: What is stopping creatives being creative? 10 years ago

Creative Focus: What is stopping creatives being creative?

Recent Adobe research shows creativity boosts revenue, market share and competitive leadership – but...

It's a scary time for brands 10 years ago

It's a scary time for brands

Brands need to take back control and engineer better experiences, says M&C Saatchi's Amir Mireskandari.

In the battle against online media, programmatic may be TV’s secret weapon 10 years ago

In the battle against online media, programmatic may be TV’s secret weapon

Is programmatic TV's secret weapon? Mitch Waters from Adap.TV thinks so.

The eternal conflict of a YouTube mindset 10 years ago

The eternal conflict of a YouTube mindset

Google launched Preferred with great fanfare, but why do its YouTube sensations seem to prefer...

Stop retrofitting yesteryear's strategies for today's technologies 10 years ago

Stop retrofitting yesteryear's strategies for today's technologies

If you are still spending the majority of your resources on TV and other forms of interruptive...