Opinions

Don’t serve up cold advertising to hot thinkers 10 years ago

Are the preconceived ideas the advertising industry previously have had about selling products all...

Trojan horses 10 years ago

Are trojan horses galloping inside native content networks? Paul McIntyre considers the pitfalls.

It's time to get frenzied: Click Frenzied 10 years ago

Click Frenzy hits tomorrow and online retailers are set to see record sales, but traditional retailers...

Organic Facebook reach takes another hit, but relax, it's a good thing 10 years ago

The latest move to squeeze organic reach in favour of paid ads, as well as more controls for users to...

The Thrill of the Pitch 10 years ago

Pitching is stressful. It's time consuming, expensive and often ends in disappointment. But OMD...

Sealed with a Kiis? Why a national network makes sense for ARN 10 years ago

ARN has ruled out bringing its Kiis branding to Brisbane and Adelaide. But with speculation rife in the...

Bridging the buyer-seller viewability divide 10 years ago

Advertisers are more concerned about ad viewability than publishers, according to recent data. Does that...

Will the real Stan please stand up? 10 years ago

The launch of StreamCo's Stan was scant on detail, it was a branding move. But what's in a name? James...

Did Publicis Groupe overpay for Sapient? 10 years ago

The acquisition took most people by surprise. Publicis paid $25 a share for Sapient's digital...

Creative Focus: What is stopping creatives being creative? 10 years ago

Recent Adobe research shows creativity boosts revenue, market share and competitive leadership – but...

It's a scary time for brands 10 years ago

Brands need to take back control and engineer better experiences, says M&C Saatchi's Amir Mireskandari.

In the battle against online media, programmatic may be TV’s secret weapon 10 years ago

Is programmatic TV's secret weapon? Mitch Waters from Adap.TV thinks so.

The eternal conflict of a YouTube mindset 10 years ago

Google launched Preferred with great fanfare, but why do its YouTube sensations seem to prefer...

Stop retrofitting yesteryear's strategies for today's technologies 10 years ago

If you are still spending the majority of your resources on TV and other forms of interruptive...

'Native programmatic': what's all the fuss about? 10 years ago

'Native programmatic' might be Adland's newest buzzword but RadiumOne APAC's Adam Furness is asking what...

Transparency: A response from the much maligned 10 years ago

OMD's Dan Robins hits back at claims made about transparency - or lack of it - within digital media. He...

It’s time for outdoor measurement to deliver real-time accountability 10 years ago

Val Morgan Outdoor's Anthony Deeble calls for a new era of accountability in outdoor advertising as...

In a data frenzied world, creativity still rules supreme 10 years ago

While data is the next frontier in advertising, JWT's John Gutteridge explains why creative is king.

Spikes day 5: Always a bridesmaid, never a bride. 10 years ago

Spikes may be over for another year but the blog posts from UM's Nelson Demartini and Hannah MacAuslane...

Call for re-invention 10 years ago

Technology has changed the way we live and SOCiETY's Nicola Swankie thinks there is a very real need for...

Spikes day 4 - Managing Time & Appetites 10 years ago

UM's Nelson Demartini and Hannah MacAuslane are in the midst of their 48 pitch as part of the Young...

Spikes day 3 - 2Pac is alive 10 years ago

UM's Young Spikes Nelson Demartini and Hannah MacAuslane are still searching for Chilli Mud Crab. But...

Viral ecstasy: How Mitsubishi pills beat Subservient Chicken to the punch 10 years ago

M&C Saatchi's Andy Flemming reveals why the mere mention of the brand name Mitsubishi makes him want to...

Rented and owned media go together like peas and carrots 10 years ago

If brands want to have their very own Oreo moment, they need to utilise both rented and owned media for...

Fake it till you make it: How to be an 'expert' 10 years ago

UM's Young Spikes Nelson Demartini and Hannah MacAuslane are media experts, according to the Spikes Asia...

iPhone users buy BMWs, Samsung owners go for Toyota Prius... and what the iPhone6 means for advertising 10 years ago

Exponential's Ben Maudsley says ask not what the iPhone 6 can do for advertising, but what advertising...

iPhone Fever... There is no known cure 10 years ago

It’s that time of year again. Spring. The smell of fresh iPhone is in the air. The White Agency's Tony...

Rob Morgan: Creative agencies? Rubbish, we're advertising agencies 10 years ago

Clemenger boss Rob Morgan on why advertising agencies should call themselves that, and why likes, shares...