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Baby Boomers’ shift to digital content accelerates but brands are failing to keep up last month

Baby Boomers’ shift to digital content accelerates but brands are failing to keep up

Media planners must ditch their habit of seeing Baby Boomers as living in a kind of media “statis”.

Foxtel strengthens domestic cricket coverage last month

Foxtel strengthens domestic cricket coverage

Including the new women’s domestic T20 Competition and Women’s National Cricket League.

Chery Motors partners with Vogue to launch new vehicles last month

Chery Motors partners with Vogue to launch new vehicles

Designed to build awareness of the brand among Gen Z and Millennial consumers.

Vudoo appoints Drew Perry managing director for Asia Pacific last month

Vudoo appoints Drew Perry managing director for Asia Pacific

“I was drawn to Vudoo as it is at the forefront of innovation in commerce media."

PubMatic appoints Laura Greally APAC marketing director last month

PubMatic appoints Laura Greally APAC marketing director

"Her comprehensive experience in strategic marketing and extensive knowledge of the digital advertising...

Nielsen: We're spending more but getting less last month

Nielsen: We're spending more but getting less

Rising food prices the top concern.

Obituary: Tony White, 'a true giant of advertising' last month

Obituary: Tony White, 'a true giant of advertising'

“Thomson White wasn’t just an ad agency; it was a circus of creative chaos, with Tony as the ringleader."

Nunn Media and Spin Master create ‘big egg’ activation for Hatchimals last month

Nunn Media and Spin Master create ‘big egg’ activation for Hatchimals

Complete with witness magical sounds, mist and lights.

Collingwood is most valuable club brand in Australian sport last month

Collingwood is most valuable club brand in Australian sport

Brisbane Broncos tops NRL brand ladder.

Sling & Stone founder Vuki Vujasinovic steps down last month

Sling & Stone founder Vuki Vujasinovic steps down

Started in 2010 as an agency dedicated to challengers and disrupters.

Samsung TV Plus Australia launches 13 new FAST channels last month

Samsung TV Plus Australia launches 13 new FAST channels

"The slate of high performing popular channels provides advertisers with more access to quality brand...

Orange Line's raft of new hires last month

Orange Line's raft of new hires

Marie Taupiac and Dani Maynard.

Admosis Media Group names Rob Patterson as GM last month

Admosis Media Group names Rob Patterson as GM

He joins after seven years at branding and content agency Willow & Blake.

Ideally appoints Kim Le Gras Australian enterprise partner last month

Ideally appoints Kim Le Gras Australian enterprise partner

"It was clear we need to establish and grow deeper relationships with our enterprise level clients."

Akcelo appointed by Transport Accident Commission last month

Akcelo appointed by Transport Accident Commission

To deliver a road safety campaign aimed at motorcycle riders, launching at the upcoming 2024 Australian...