WPP has announced a strategic partnership and investment in Stability AI, a pioneer in generative AI and the developer of Stable Diffusion, an industry leader in image generation.
The partnership will further enhance WPP's ability to deliver AI-driven content solutions across various entertainment channels such as streaming platforms, interactive experiences and immersive storytelling.
Commercial details haven’t been revealed.
The move reinforces WPP’s commitment to remaining at the forefront of technological advancements in the creative industries.
As part of the collaboration, WPP and Stability AI will also work on bringing their talent pools closer together, strengthening WPP's in-house production and studio facilities and capabilities.
WPP says the demand for high-grade production is continuing to grow, driven by rising consumer expectations for visual content and the increasing need for brand differentiation.
The partnership builds on WPP's existing commitment to high-quality production evidenced by recent successes such as Super Bowl commercials featuring A-list talents such as Beyoncé, Kate McKinnon, Michael Cera, Billy Crystal and Meg Ryan.
Stability AI’s board members include Academy Award-winning filmmaker James Cameron. Sean Parker, a former president of Facebook, serves as executive chairman.
By establishing a joint R&D pipeline, WPP will gain access to Stability AI’s models and workflows, integrated directly within WPP’s AI-driven operating system, WPP Open, to explore new ways to ideate, perform concept testing, and develop new solutions.
"The advertising landscape is evolving quickly, and AI is at the heart of that evolution,” said Mark Read, CEO of WPP.
“Our investment in Stability AI, alongside our increased annual investment of £300m in AI and technology through WPP Open, ensures WPP and our clients remain at the forefront of this new era of innovation."
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