Geely
Global automotive maker Geely Auto has appointed experiential agency INVNT to deliver the global launch of its all-electric EX5 SUV in Australia, following a competitive pitch.
INVNT joins a suite of agencies supporting Geely, including Havas Host (creative and social), Havas Media (media), Dentsu (PR and Influencer management) and Merkle (website and CXM).
INVNT has been tasked with creating the brand's narrative – G’day Australia, organising the official brand and car launch event and party and all supporting activations, including media drive and technical training.
Geely Auto Australia CEO Li Lei said the launch of the EX5 marks the start of the company's relationship with Aussie consumers.
'We needed a partner who could bring this to life in an authentic way, and we are excited to partner with INVNT to deliver unique experiences to consumers, media and our network," Lei said.
INVNT APAC managing director Laura Roberts said Australia isn’t just the starting line for Geely Auto’s global launch—it’s where the spark of something bigger begins.
"We believe in the power of innovation-led experiences to shape culture, forge new connections, and set the course for the future," Roberts said.
"With Geely, we’re not just unveiling a car; we’re opening the door to a new era of human mobility, introducing Australians to a brand that’s set to redefine the road ahead.”
The Geely EX5 will be available in dealerships for customer enquiries and test drives from the 11th of March. Delivery of EX5 orders will be taking place from March onwards.
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