ghd
Haircare brand ghd has awarded Labelium Group its full media remit in Australia and New Zealand following a competitive pitch.
The appointment, which commenced in January 2025, covers holistic media strategy, planning, and buying across all channels, including paid search, paid social, and programmatic advertising.
The account will be managed through a collaboration between Labelium Sydney and Ryvalmedia Brisbane, both agencies are a part of the Labelium Group in Australia.
This partnership will harness Labelium’s global expertise alongside Ryvalmedia’s local presence in Brisbane.
Labelium managing director Australia Adrien Bouteille said the agency is absolutely thrilled to partner with ghd.
"This win underscores Labelium's deep understanding of the beauty landscape and our ability to deliver holistic, data-driven media strategies," Bouteille said.
"We're confident we can drive significant growth and brand impact for ghd across Australia and New Zealand.”
ghd head of marketing Karen Cox said the brand is excited to bring Labelium on board.
"This partnership marks an exciting opportunity to refine our holistic media approach, and we look forward to maximising the impact of ghd’s innovative launches that we have coming up in 2025 and beyond," Cox said.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.