Foxtel Media today announced its sponsorship line-up of new and returning brands for the 2025 Toyota AFL Premiership Season which kicks off tomorrow.
Last year’s AFL season was the most watched season across Foxtel Group platforms, with viewership growing 33% year-on-year.
The Geelong Cats vs Brisbane Lions preliminary final game recorded an average audience of 860,000, breaking records as the most-watched and most-streamed AFL game of all time across Foxtel, Foxtel GO/Now and Kayo Sports.
New sponsors include BP, Lion, Jameson, HBF, LG, Vodafone and Aussie Broadband.
Toyota, Ford, Sportsbet, Maccas, KFC, Bunnings, Harvey Norman, AAMI, Coles, Chemist Warehouse, NAB and Ashley & Martin return as sponsors this season.
Exclusive sponsorships this year include Ford as the Pre- and Post-Game naming rights partner for Thursday Night Footy and Friday Night Footy, with auto sector exclusivity over those days. Meanwhile, Toyota nabs the Super Saturday LIVE sponsorship spot.
"The 2025 AFL season is an exceptional opportunity for brands looking to reach an engaged, sports-obsessed audience through exclusive coverage on Foxtel Group platforms,” said Martin Medcraf, Director of Sports Sales and Brand Partnerships at Foxtel Media.
“Additionally, BINGE subscribers will have access to AFL action with Thursday, Friday and Sunday matches available on the platform, meaning brands will be able to capture an entirely new audience of casual fans, extending reach and messaging.
“This AFL season will truly be a premium experience for both brands and viewers.”
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