Health Partners has appointed Wavemaker Adelaide, bringing the business back to the South Australian market after more than a decade of being managed interstate.
The appointment encompasses all media strategy, planning, and buying for the health insurance provider. The agency will work closely with Health Partners to expand market share, boost brand awareness across key demographics and drive customer acquisition.
Wavemaker Adelaide managing director Phil Mumford said bringing this account back to South Australia is a huge win for the agency and local industry.
"We’re excited to collaborate with a values-driven organisation like Health Partners and are confident in our team's expertise and fearless approach to deliver exceptional results, positively provoking growth for the business." Mumford said.
Health Partners head of marketing Wade Stokes said choosing Wavemaker was an easy decision.
"Their deep understanding of the South Australian market, combined with their strategic thinking and results-driven approach, made them a perfect fit," Stokes said.
"We're excited about this partnership and what we can achieve together – reaching more members and delivering even greater value to them."
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