Opinions

OPINION: Voting and the 'meh' generation 11 years ago

Whether you'll cast your vote with pride this Saturday or begrudgingly hand it a donkey vote, UM's...

OPINION: Why are Australian media agencies waiting and not searching to realise mobile opportunities for their clients? 11 years ago

M&C Saatchi mobile MD APAC Chris Steedman says media agencies must actively seek mobile opportunities if...

REPORT: The do-ers and don't-ers of Australian brand apps 11 years ago

Matt Timmiss has been trawling through the best and worst brand apps. Which came out as the stars of the...

OPINION: Apple's control over NFC future is overstated 11 years ago

Tapit's Andrew Davis outlines why Apple doesn't control the fate of NFC technology and the industry...

McIntyre: Clients now feeling the churn 11 years ago

It's not just an agency problem. It seems like the ever-present churn issue could be rearing its head on...

OPINION: When small data becomes big data 11 years ago

Mediata's head of product and innovation John Stones on why today's behavioural data insights wouldn't...

OPINION: Is data killing insight? 11 years ago

Ian Perrin, CEO of ZenithOptimedia ANZ argues that genuine insight doesn't come from data, no matter how...

OPINION: Agencies keep screwing up, so pay creatives less 11 years ago

Peter Davis of Maximised explains how agencies don't adapt to change, overpay creatives and grossly...

OPINION: Sweat Index shows a need for technology and booze 11 years ago

Alan Robertson was horrified by the findings of our Sweat Index and makes some simple suggestions to...

OPINION: Do you understand online video? You need to 11 years ago

TubeMogul MD Stephen Hunt responds to recent articles in AdNews that nobody is looking at online ads....

OPINION: Putting brands in the picture with six rules of Pinterest, Instagram and the rest 11 years ago

With the abundance of data around social, how can brands learn how to reach the right people at the...

OPINION: I wish there was a UX law 11 years ago

A bad user experience is both frustrating for customers and damaging for businesses. Gordon McNenney,...

OPINION: Everything you've ever wanted to know about NFC 11 years ago

Jeanette Phang, insights director at Visual Jazz Isobar, lays out the local and global NFC landscape and...

OPINION: The big idea is dead, long live the long idea 11 years ago

The big idea is out. The long idea is in. And it's necessary to engage today's always-on,...

OPINION: Why Australians love their smartphones 11 years ago

Ever wondered why Australia has such a high smartphone penetration rate? MEC's Thomas Lyngsfeldt gives a...

OPINION: Time to create 11 years ago

It feels like we're in the ideas industrial revolution, but with every revolution something gets...

OPINION: The cancer of government advertising strikes back 11 years ago

Election advertising. Good for the media, bad for your health. Andrew Baker offers his diagnosis.

McIntyre: Marketer peanuts and agency monkeys 11 years ago

One company which recently completed a creative review opted for the shop that refused to budge on a...

OPINION: My advice to Naked? Vote for Tony Abbott 11 years ago

Publicly embarrassing a PM known to hold a grudge in an election year? Oh dear. Naked only has one...

OPINION: Invasive, disruptive or useful? 11 years ago

Where's the line between disruptive and invasive advertising? Octagon's Adam Hodge runs the rule over...

McIntyre: Industry gets what it deserves 11 years ago

Paul McIntyre lays into an industry disappearing up its own channel. Agencies, PR companies,...

OPINION: The future of mobile is not near, it's here 11 years ago

Mobile and tablet operating systems account for 60% of internet traffic so why hasn't adland caught up,...

OPINION: LinkedIn is the new black 11 years ago

King Content's Craig Hodges has a look at how LinkedIn has evolved from a recruitment business to a...

OPINION: Will Australians pay for content? 11 years ago

News and Fairfax have thrown their chips behind the paywall. Whether or not consumers are willing to pay...

OPINION: Oh no! What have they done to Superman? 11 years ago

Is it a bird? Is it a plane? No, it's Superman, the brand. The Leading Edge's Chrissy Blackburn dissects...

OPINION: Data vs. Creativity. Who's got the sex appeal? 11 years ago

Everyone wants to be a creative. No wait, everyone wants to be data guy. The White Agency's Andy Stern...

OPINION: Tell your kids you met on Tinder 11 years ago

Have you heard about Tinder? It's a dating app that's yet to actualise the goldmine of data it's sitting...

OPINION: Top five experiential marketing myths... busted 11 years ago

If you ever thought experiential marketing was merely an event, a single channel or one-off luxury,...