Opinions

OPINION: Account management needs evolution to meet client needs 12 years ago

McCann boss Ash Farr has agreed with Y&R's worldwide planning head Sandy Thompson that account managers...

OPINION: Account management is stronger than ever 12 years ago

After an article last week where Y&R's Sandy Thompson lamented the state of modern account management,...

OPINION: Stop talking about the decline of print 12 years ago

PHD head of strategy Chris Stephenson chastises media outlets for all the negative coverage around...

OPINION: Navigating the murky mobile waters 12 years ago

Marin Software Australia managing director Nick Gill has a few tips for any brands looking to get...

OPINION: The death of marketing? Not likely 12 years ago

Iris Worldwide's Dan Pankraz hits out at those who suggest branding, marketing and strategy are dying,...

OPINION: For a better career, get a life as a sponge 12 years ago

UNOmarcomms creative director Glenn Mabbott argues a lack of desire to explore the unknown is killing...

OPINION: My journey to the other side and back 12 years ago

Initiative's strategy boss Rob Pyne talks about his excursion from agency-side into the world of media...

OPINION: Tertiary overhaul will fix digital skills crisis 12 years ago

Following an AdNews article which suggested unis aren't providing graduates with digital skills for...

OPINION: The untapped goldmine of direct advertising 12 years ago

Australian Radio Network's direct sales boss David Hefter questions the industry's obsession with agency...

OPINION: Owned media descends from the stratosphere 12 years ago

King Content chief Craig Hodges questions whether media agencies have a rocky road ahead of them as...

OPINION: Learning loyalty at the horse races 12 years ago

With the Melbourne Cup tomorrow, Mr Mumbles partner Andrew Town compares a collectively owned racehorse...

OPINION: Why Ogilvy, Bernbach and Burnett wouldn't cut it today 12 years ago

Copywriter Graham Monkman suggests three of the industry's most iconic figures and greatest thinkers...

OPINION: Train to stop the brain drain 12 years ago

GroupM's Maree McDonough argues that in an industry where the people are a company's most valuable...

Nick Keenan: For whom the bell tolls 12 years ago

MediaCom's Nick Keenan chastises the media industry for generating un-quarantined digital demand and for...

OPINION: Brand loyalty through deals and discounting 12 years ago

Shop A Docket's Simon McCord says businesses shouldn't forget about the success of discount deals or...

OPINION: The iPad Mini and Apple's seat at the throne 12 years ago

Landor's Simon Bell argues that the launch of the iPad Mini means Apple is planting its seed for the...

OPINION: What Avatar, Titanic and Harry Potter can teach you about advertising 12 years ago

Vizeum's Ben Taylor argues that advertisers and movie-makers are from the same family tree and presses...

OPINION: Caution, women at work 12 years ago

As women's network SheSays launches in Melbourne, committee member Jane Hutton looks at the women who...

OPINION: What advertisers really think of their gay customers 12 years ago

DNA magazine editor Andrew Creagh hits out at big-spending advertisers unwilling to advertise in gay...

Kerry Field: The benefits of staying put in the same agency 12 years ago

Mindshare's Kerry Field argues why company loyalty can actually improve your career progression.

Leigh Terry: Big data means big problems for gut-feel leaders 12 years ago

Following Andy Lark's argument last week that agencies can't do big data, Omnicom Media's Leigh Terry...

Andy Lark: Focus on the story not the stats 12 years ago

Commbank's Andy Lark stresses the need for creativity in storytelling, and says the Caxtons brought...

Joe Hildebrand: The Caxtons as a hotbed of soullessness and decadence 12 years ago

In a tongue-in-cheek stab at adland, media personality Joe Hildebrand looks at the Caxtons as an ideal...

OPINION: An open letter to the Australian advertising and media industry 12 years ago

Mat Baxter praises the recent support shown for UM staffer and organ transplant survivor, Will Chapman,...

OPINION: You didn't think newspaper ads were still in newspapers did you? 12 years ago

With Caxtons 2012 tickets sold out, Clemenger BBDO Melbourne's Ant Keogh discusses judging for the...

OPINION: The secret to nimble living brands 12 years ago

Frost's founder and chief, Vince Frost, argues that strict corporate style can be lethal when it comes...

OPINION: Nudge or Fudge? 12 years ago

UM's behaviour change specialist Richard Chataway sheds light on 'nudge theory' and its limitations in...

OPINION: Are you working just to get a gong? 12 years ago

On Creative's Mark Amdur says awards shows have evolved from being glitzy beauty contests caught up in...