Opinions

OPINION: Is a growing brand a healthy brand? 12 years ago

Nielsen's Andrew Palmer provides brands with a few pointers on how to assess their long-term position in...

OPINION: The brand control delusion 12 years ago

Brand strategist Brent Heatley delivers some sobering thoughts to marketers who still believe they’re...

OPINION: The problem with open tenders 12 years ago

Trinity P3's Darren Woolley tells marketers that an open tender might seem like the best way to find a...

OPINION: Multicultural marketing - a lot of talk but where's the action 12 years ago

Komli's Tasneem Ali argues that too many brands recognise the importance of multicultural marketing but...

OPINION: Fighting Facebook ad blindness and fatigue 12 years ago

Marin Software's Nick Gill provides marketers and agencies with a few tips about navigating the...

OPINION: How not to win friends, but influence people 12 years ago

UM's Richard Chataway asks the big questions. How do we stop people drinking or eating too much? How can...

OPINION: The how, what and when of Christmas for retail marketers 12 years ago

Christmas is just around the corner. Aegis Media's Simon Tebbutt gives retail marketers a few tips in...

OPINION: The dynamic duo of social and experiential 12 years ago

Rinsed MD Simon Micarone suggests social media has forever altered the potential reach of experiential...

OPINION: Closing the buyer-seller divide with real time bidding 12 years ago

News Limited's Jason Barnes urges digital marketers to recognise the potential of real time bidding, and...

OPINION: Success in media is about transferable skills 12 years ago

MediaCom's Paul Walker argues that if you want to be successful in the media game, you should develop...

McIntyre: Fairfax's Ed Harrison in the ring as News Ltd's new sales boss 12 years ago

The resignation of News Ltd's widely regarded sales boss and board director Tony Kendall has triggered...

OPINION: Having trouble recruiting digital hot-shots ... then read on 12 years ago

In the wake of increasing debate surrounding digital skills shortages in Australia, MEC's Alex Hancocks...

OPINION: Closing the digital divide 12 years ago

Responsys' Tim Beveridge explains how marketers can close the digital skills gap and ensure long-term...

OPINION: Garish fashion statements by admen making a comeback 12 years ago

Copywriter Graham Monkman has a tongue-in-cheek look at the fashion statements made by advertising...

OPINION: Account management needs evolution to meet client needs 12 years ago

McCann boss Ash Farr has agreed with Y&R's worldwide planning head Sandy Thompson that account managers...

OPINION: Account management is stronger than ever 12 years ago

After an article last week where Y&R's Sandy Thompson lamented the state of modern account management,...

OPINION: Stop talking about the decline of print 12 years ago

PHD head of strategy Chris Stephenson chastises media outlets for all the negative coverage around...

OPINION: Navigating the murky mobile waters 12 years ago

Marin Software Australia managing director Nick Gill has a few tips for any brands looking to get...

OPINION: The death of marketing? Not likely 12 years ago

Iris Worldwide's Dan Pankraz hits out at those who suggest branding, marketing and strategy are dying,...

OPINION: For a better career, get a life as a sponge 12 years ago

UNOmarcomms creative director Glenn Mabbott argues a lack of desire to explore the unknown is killing...

OPINION: My journey to the other side and back 12 years ago

Initiative's strategy boss Rob Pyne talks about his excursion from agency-side into the world of media...

OPINION: Tertiary overhaul will fix digital skills crisis 12 years ago

Following an AdNews article which suggested unis aren't providing graduates with digital skills for...

OPINION: The untapped goldmine of direct advertising 12 years ago

Australian Radio Network's direct sales boss David Hefter questions the industry's obsession with agency...

OPINION: Owned media descends from the stratosphere 12 years ago

King Content chief Craig Hodges questions whether media agencies have a rocky road ahead of them as...

OPINION: Learning loyalty at the horse races 12 years ago

With the Melbourne Cup tomorrow, Mr Mumbles partner Andrew Town compares a collectively owned racehorse...

OPINION: Why Ogilvy, Bernbach and Burnett wouldn't cut it today 12 years ago

Copywriter Graham Monkman suggests three of the industry's most iconic figures and greatest thinkers...

OPINION: Train to stop the brain drain 12 years ago

GroupM's Maree McDonough argues that in an industry where the people are a company's most valuable...

Nick Keenan: For whom the bell tolls 12 years ago

MediaCom's Nick Keenan chastises the media industry for generating un-quarantined digital demand and for...