Opinions

Twitter will take off again, according to its second time lucky CEO, while the leader of newly minted...

All this talk of virtual reality is making me long for ‘reality reality’. And a beer.

"It knows the bands you like, the politics you hate. It reads your messages."

James Towers gives you a sneak peak at what the new Instagram algorithm looks like and what the changes...

"The disconnect of creative agencies from the media industry has not been a good thing."

From the mouth of a millennial: Instagrammable content is how you win with the demographic that...

The White Agency's Sam Court gives his opinion on the joy of missing out of SXSW.

"Trump took heed of changes in society and responded with a voice."

It seems comparative advertising is as popular as ever. Many advertisers seek to win market share by...

Can other brands learn from Tumblr's success in the millennial market?

To gain valuable insights and refine the customer experience, marketers need to dig deeper into how they...

Aaron Brooks says brands and marketers shouldn’t panic about the new Instagram algorithm – rather they...

"It’s not about the sorrys when you trip up, it’s about owning your mistakes and, more importantly,...

There's little point focusing effort and key metrics on viewability if ad engagement levels are low.

Jamie Watson speaks the Trump brand - not just his Trump steaks, his airline or magazine (all now...

The media reform continues, but if some changes aren’t made, and soon, a vibrant future for Australia’s...

Companies that fail to address lack of digital skills on boards run the risk of being left behind.

The industry must also look outside of the profession to recruit data analysts. Working with experts –...

Quantium and Don Draper make uncomfortable bedfellows.

The launch of the IAB's and Nielsen's Digital Ratings (Monthly) offering is big. But the real story is...

Media and communications businesses have a narrow window of opportunity to get structuring and...

"It’s more beneficial to see beta versions of great ideas fail than to watch an overcrafted idea please."

"We simply need the very best people; we need to be gender-blind."

SXSW is a sweaty, heaving mass of energy, ideas and inspiration and that's why we need our own.

Jules Lund has built his business around social influencers, but his advice to any grumbling about the...

"Women coming to f*** you. But not in the way you want to be f***ed."

"But smart clients know that they can use the awards system as an efficient way to seek out the best."

It's that time again, when the country's two biggest football codes go head to head in marketing....