Campaigns

Time to make good on that pledge, Footy Fanshakers

As we make our way to the Grand Final, NAB has unveiled the next iteration of its Footy Fanshake campaign.

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Air New Zealand team up with All Blacks for in-flight safety demo

All Blacks star in new Air New Zealand safety video.

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Avicii and Volvo team up to take the car brand to different levels

We get a good feeling about this campaign. Volvo Australia has launched its largest major national marketing campaign in a decade and to come along on the journey it's taken international DJ Avicii to mix-up its image.

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Rigney - Advertising... as Goodes as it gets

AdNews' cartoonist draws his thoughts on the latest industry and national happenings.

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Westpac gives away thousands in cash via social media

DDB Australia's social media campaign for Westpac Get Cash saw more than $40 000 given away in cash over two weeks.

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Tourism NT looks to the skies with Astronomeet

Tourism NT has launched an astronomy-focused social media summit in Central Australia to encourage tourists to look to the skies.

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Durex tempts you to try something new

Durex wants couples to spice up their sex life this summer by adding a dash of the exotic.

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R U OK says “Thanks For Asking”

Suicide prevention organisation R U OK? has launched its new campaign and is calling on all people to give a big old-fashioned thanks to those who’ve asked “are you ok?”.

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Chris Hemsworth recreates the drama on Foxtel

Chris Hemsworth is used to being behind the scenes. Now he takes you on set to showcase Foxtel's drama offering.

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The Reactor launch website for Mr Men and Little Miss characters

Indie Melbourne agency The Reactor has launched Mr Models website for Haven Licensing to promote Mr Men and Little Miss characters.

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Brisbane's Airtrain takes the stress out of travel

Queensland's commuter railway line, Airtrain, have launched their "No Worries" campaign to try and entice more commuters travelling to and from Brisbane airport. The “No Worries” re-branding campaign,

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Ribena gets ribenary

In its first work for Ribena UK since winning the account, JWT London get surreal.

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Poise urges women to "reclaim your life"

Poise wants women to get back to doing the things they love, rather than compromising because they have light bladder leakage.

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Celebrity chefs on the best biscuit they've ever eaten

Matt Moran, Donna Hay and Adriano Zumbo all agree this is the best biscuit they've had. Why? Because it's from The Red Cross Blood Service and it means they've helped save a life.

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Bic wants to save the world from the hipster beard

You've seen them taking over dive pubs, your favourite neighbourhoods and even Ray Ban sunnies. Now Bic wants to save the face of a generation by targeting the hipster beard.

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Guts Creative team up with Daniel Johns for their first project

Branding outfit Guts Creative, have hit the ground running with their first project, a collaboration with fellow Newcastle local Daniel Johns.

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Leo Burnett Thailand releases tearjerker for Tesco Lotus

A gut-wrenching film by Leo Burnett Thailand for Tesco Lotus aims to reinforce the power of women.

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Aldi converts sceptics into fans

There are plenty of myths about Aldi out in the market. And now the brand is aiming to break those misconception in a new ad.

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