This mid-year update, presented by AdNews and Meta, charts a course to the end of 2024, with exclusive forecasts, analysis and opinions from across the industry.
The path is a wobbly one, with advertising spend trending down. However, there are some signs of a turnaround ahead.
We hear from Steve Allen, media analyst at Pearson, and predictions from MAGNA, GroupM and Dentsu forecasters.
Pitch doctors analyse the state of the pitch market, recruiters update on jobs out there and SI Partners looks at who’s buying agencies.
Experts also take a deep dive into a key issue ahead, privacy regulation and what that means for digital advertising.
Bigdatr, a competitor intelligence platform that tracks advertising in near-real time across online and offline channels, reveals to most active advertisers in Australia.
And we hear from AANA, IAB Australia, The Advertising Council of Australia, ThinkTV, the Media Federation of Australia, and ADMA.
Download the complimentary report below.
Terms and conditions: This state of the market report is complimentary. By clicking the 'request download' button you give your permission to receive the AdNews eNewsletter. Your details will also be shared with Meta. You may unsubscribe at any time.