Durex wants couples to spice up their sex life this summer by adding a dash of the exotic.
The Destination Paradise campaign, by TMW Unlimited, features an online video showing a couple breaking out of monotony and being transported to exotic locations as they share an embrace.
The video is supported by an online competition, running in selected global markets, which gives couples the chance to stay in one hundred of the world's most exotic bedrooms.
The video and competition will be supported by targeted teaser posts across social media. The campaign is also supported by point of sale activity in store and a competition microsite.
Credits:
Creative Director : Gareth James
Art Director : George Bell / Bea Maggipinto
Copywriter : Tom Harman
Planner: Simon Butcher
Account Director : Suni Khan
Campaign Manager: James Bailey
Agency Producer : Jen Taylor
Producer : Alex Chamberlain / Agile Films
Colourist : Toby Tomkins
Director/ Production Co : Lamar + Nik / Agile Films
Editor: Paul Reson
Post Production Producer: Hayley Williams
Sound Design :Sounds Like These:
DoP : Jack Wilkinson
