Queensland's commuter railway line, Airtrain, have launched their "No Worries" campaign to try and entice more commuters travelling to and from Brisbane airport. The “No Worries” re-branding campaign,
Brisbane's privately owned commuter railway line, Airtrain, have launched a new campaign to try and snap up more commuters traveling to and from the airport.
The “No Worries” re-branding campaign, created by Queensland-based agency BCM, features word-only outdoor billboards, adshells and aerobridge ads that will target visitors from Melbourne, Sydney and New Zealand. The ads will appear in train stations, trains and airports in major cities.
The chief executive of Airtrain, Chris Basche, said the revamp is a timely one.
“After the state’s mining boom, a soft period followed, resulting in a sharp reduction in flights to mining camps and domestic tourism. The most recent projections now point to Queensland’s economy potentially growing faster than any other state,” he said. “We’re really excited to be introducing this campaign now to ensure we capture a greater share of this growing market.”
The campaign features simply worded messages that aim to relieve the anxiety that passengers face about travel.
Basche said the campaign aims to drive awareness, trial and advocacy in Queensland, Sydney, Melbourne, and New Zealand.
“When it comes to travel, there are many things out of our hands, but the one thing Airtrain can control is the customer experience. The marketing team have worked very hard to understand what people would like from airport transfers and the research findings have been used across our entire business plan,” he said.
