Poise wants women to get back to doing the things they love, rather than compromising because they have light bladder leakage.
The campaign for the Kimberly-Clark brand is from Ogilvy Sydney and Luscious. It centres around a 30 second TVC showing women feeling empowered to reclaiming the things they love.
It will alsobe launched with digital support in a category exclusive partnership with Debrief Daily, a media platform for women over 40 and part of the Mamamia Women's Network. It will see editorial content designed to normalise light bladder leakage for women.
Credits:
Agency: Ogilvy Sydney
Russell Smyth, Creative Group Head, Ogilvy and Mather
Lisa O'Neill, Copywriter, Ogilvy and Mather
Lindsei Barros, Art Director, Ogilvy and Mather
Alison Chambers, Senior Producer, Ogilvy and Mather
Scott Chalcraft, Business Director, Ogilvy and Mather
Sarah Goaley, Group Account Director, Ogilvy and Mather
Jen Clarke Senior Account Director, Ogilvy and Mather
Ruth Hatch, Senior Account Manager, Ogilvy and Mather
Production Company; Luscious International
Director: Tina Bull
Producer: Tim Berriman
Post production: White Chocolate
Sound: Song Zu
