Indie Melbourne agency The Reactor has launched Mr Models website for Haven Licensing to promote Mr Men and Little Miss characters.
Indie Melbourne agency The Reactor has launched a new campaign for Haven Licensing to promote the licensing of Mr Men and Little Miss characters.
The campaign, “Mr Models”, aims to promote the characters as a modelling agency would, with the characters able to seek and secure brand representation.
Each Mr and Little Miss has the chance describe their personality traits and even offer up suggestions on what kind of products they would be best placed to represent.
“The Mr Men characters already have so much personality and uniqueness” said creative director Nick Brown.
“This campaign wasn’t so much about adding a layer of interest to get attention, but to give these beloved characters a place where they can just be themselves. Creating a modelling agency for them felt like a great fit.”
Launched online and in marketing trade magazines including AdNews, the campaign invites people who are interested to request more information and comp cards on the characters.
