As we make our way to the Grand Final, NAB has unveiled the next iteration of its Footy Fanshake campaign.
And that's right, now it's time for those footy fans to make good on their pledge after losing their Fanshake at a local NAB AFL Auskick session.
The latest campaign, by Clemenger BBDO Melbourne, includes a clip showing footy fans teaching youngsters of the game the basics of goal kicking, speckies and handballing.
NAB is now calling on fans to commit to a pledge and then pick the best Fanshake on 18 Spetember with the winner picking up a Grand Final experience including flights and accomodation in Melbourne, seats at the Grand Final Eve Lunch and tickets to the game.
NAB head of sponsorship Tim Clarke said the concept taps into NAB's commitment to not just sponsor the game but to grow it.
“Fanshake is tapping into the existing rivalry between fans but harnessing it for the greater good of the game. It’s this sentiment that underpins our decade long partnership with the AFL,” Clarke said.
“It’s been fantastic to see fans challenging fellow supporters and particularly pleasing that familiar faces in the footy world have been willing to put their loyalty on the line and deliver on their promise to do something positive for football.
“One week we had Lenny Hayes painting faces of footy goers at Etihad Stadium, the next we had Mark Bickley cutting up oranges for Gavin Wanganeen’s son’s Under 12 footy team in Walkerville – it’s been overwhelmingly positive and reached all corners of the country."
Clemenger BBDO Melbourne creative director Rohan Lancaster said: “The idea that NAB can use their sponsorship to grow the game they’re so dedicated to is admirable. This campaign was designed to harness the passion of footy fanatics Australia-wide and give the winners something else to gloat about after a game. It’s a perfect finish to a great day at the footy. And a great way for NAB to encourage more footy fans to get out there and contribute to the game they love."
NAB’s Fanshake campaign is the third instalment of their Footify story following FootifyFM in 2013 and Fansplant in 2014.
