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Independent agencies have the upper hand.
"I'll be looking for an opportunity to be a voice for the industry."
Critics have argued the platform is filled with hate speech and disinformation.
$150 million ad spend.
Challenged by tougher economic conditions.
"It's expected that everybody in town is going for it."
He replaces Sam Cousins who left to be The Media Store's chief strategy officer.
Paramount in Sydney, OMDodgers in Brisbane and PMG Power in Melbourne.
"No matter how I respond, we will just be met with the same one-sided views."
From barefoot bowls, a spot of karaoke and a presentation from Mel Hopkins.
From truck licences to photography, this people and culture initiative has a 65% uptake.
Replacing the modern Thai restaurant Longrain on Commonwealth St, Surry Hills.
UM, Bastion, Enigma, Publicis, Half Dome.
Together they will coach clients to "never need an agency again".
The process is prohibitively time consuming and costly.