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Challenged by tougher economic conditions.
"It's expected that everybody in town is going for it."
He replaces Sam Cousins who left to be The Media Store's chief strategy officer.
Paramount in Sydney, OMDodgers in Brisbane and PMG Power in Melbourne.
"No matter how I respond, we will just be met with the same one-sided views."
From barefoot bowls, a spot of karaoke and a presentation from Mel Hopkins.
From truck licences to photography, this people and culture initiative has a 65% uptake.
Replacing the modern Thai restaurant Longrain on Commonwealth St, Surry Hills.
UM, Bastion, Enigma, Publicis, Half Dome.
Together they will coach clients to "never need an agency again".
The process is prohibitively time consuming and costly.
Meg’s Flowers, claiming to be a local florist, has no shop fronts.
"A strong sexual theme suggestive of a prelude to sexual activity."
The pressure to keep up is real.
Chris Parker: "We looked at the cost of recruiter fees and thought it was better to acquire an agency."