Australian energy provider Momentum Energy has re-appointed Havas Media Network as its agency of record after a competitive pitch process.
Extending its six-year relationship, Havas will continue offering media strategy, planning and implementation – both traditional and performance.
And will offer CRO (conversion rate optimisation), data solutions and analytics expertise to Momentum Energy. Using the same team to drive CRO, analytics and media out of a single agency allows Havas to create and deliver more efficient, data-driven marketing strategies.
Claire McClelland, Momentum Energy head of marketing and communications, said Momentum is excited to be working again with Havas as they continues to build its profile as one of Australia’s greener energy retailers.
"It was a very competitive pitch but throughout this process the Havas team demonstrated their depth of knowledge of our brand and our business," McClelland said.
"We’re thrilled to continue the trusted and productive relationship we’ve built with the team."
Naomi Johnston, Havas Media Network Melbourne general manager, said the agency is exceptionally pleased to continue its close relationship with Momentum.
"The pitch process demonstrated that we have such a valued collaborative relationship, and we are excited to take this to the next level," Johnston said.
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