Ashley Regan

Latest News by Ashley Regan

Havas Media Melbourne wins Momentum Energy pitch last year

Havas Media Melbourne wins Momentum Energy pitch

Extending a six-year relationship.

Brisbane L!VE - Agencies and publishers reveal how they use AI last year

Brisbane L!VE - Agencies and publishers reveal how they use AI

While some are early adopters, like Entain and Quantcast, others, like Ryvalmedia and Foxtel, are...

Brisbane L!VE - Canstar's CMO on consumer behaviour last year

Brisbane L!VE - Canstar's CMO on consumer behaviour

Micro-spending is down and strategic spending is up.

Brisbane L!VE - Fast food and consumer goods marketers on brand and short-termism last year

Brisbane L!VE - Fast food and consumer goods marketers on brand and short-termism

"Consumers in a tightening environment are accountable for every dollar spent."

Better Workplaces - The Hallway’s 1852 haunted bakery last year

Better Workplaces - The Hallway’s 1852 haunted bakery

'Grandma-esque’ carpet, dim lighting and an eclectic boudoir-aesthetic.

PHOTOS - All the action at Perth L!VE last year

PHOTOS - All the action at Perth L!VE

Adam Ferrier, Louise Ardagh, Rebecca Hargrave, Clive Bingwa, Lyndelle O’Keefe, Joel Pember and more.

AI has overtaken the smartphone as the biggest driver of change last year

AI has overtaken the smartphone as the biggest driver of change

With independent agencies and holding groups all getting involved.

Paul Wilkinson goes from Half Dome last year

Paul Wilkinson goes from Half Dome

Made redundant.

Independent agencies are investing in AI and P&C despite economic headwinds last year

Independent agencies are investing in AI and P&C despite economic headwinds

“We know if we invest now, it's going to hold us in good stead in the future."

WA economy resilient despite business burdens last year

WA economy resilient despite business burdens

High payroll taxes, underfunding from venture capitals, skill shortages and rising costs.

Adam Ferrier’s five tips to creativity last year

Adam Ferrier’s five tips to creativity

Why has Thinkerbell killed the creative agency brief and account managers?

Six NSW highway OOH locations up for pitch last year

Six NSW highway OOH locations up for pitch

Currently held by JCDecaux.

Perth L!VE - Marketers address greenwashing last year

Perth L!VE - Marketers address greenwashing

"The WA market can sniff out bullshit pretty quickly."

HBF’s Louise Ardagh on building two brands last year

HBF’s Louise Ardagh on building two brands

By moving to the east coast the health company increased brand awareness by 56%.

Perth L!VE - Marketers on brand marketing Vs performance last year

Perth L!VE - Marketers on brand marketing Vs performance

Influenced by being a monopoly company, inflationary prices and lingering COVID issues.